In addition, enthusiasts can retrieve information on the
HUMMER H2 Vision Vehicle, a concept truck recently unveiled at the 2000 North American
International Auto Show. The website users also will have access to HUMMER Adventures, a
newsletter complete with HUMMER stories and up-coming events.
The HUMMER.com
site will be continually updated with a variety of new features. Viewers will be able to
retrieve product development information on the HUMMER H2 production vehicle. In the near
future, users can download an interactive HUMMER video game. In a special "Owners
Only" section of the website, HUMMER owners will be able to share off-road, travel
and personal experiences in their HUMMER with other owners.
In the future,
owners will have the opportunity to join a HUMMER Advisory Council. This Advisory Council
will be set up to solicit feedback from owners on potential vehicle innovations such as
future exterior and interior enhancements.
This is the first
GM-produced HUMMER website since GM acquired the rights to market the HUMMER brand from AM
General Corporation. In May, the site received 9.8 million hits and traffic to the updated
site is expected to rise significantly. The HUMMER website also can be accessed through
www.GM.com.
In an agreement
between General Motors and AM General reached in December 1999, GM acquired exclusive
ownership of the HUMMER brand name worldwide. As part of this agreement, the two companies
are jointly developing future HUMMER derivatives as part of a partnership to pursue
product, marketing and distribution opportunities for HUMMER 4x4 off-road vehicles.
(June 15,
2000) |