Automotive Intelligence, the web for automotive professionals

   Search this site    by  FreeFind
.
 

 

This Week:

 

 

© 1998 - 2000 Copyright & 
Disclaimer

Automotive Intelligence,
www.autointell.com
All Rights Reserved .
For questions please contact
editor@autointell.com  

Automotive Intelligence News

News of  June 20, 2000
.


 


GM Launches Phase One Of Innovative Hummer Website Enthusiasts To Provide Input On Hummer Vehicle Development Process
.
Detroit, MI - General Motors launched an all-new redesign of the www.HUMMER.com website. This friendly consumer site is geared towards HUMMER owners and enthusiasts and will provide Internet surfers the opportunity to experience all things HUMMER.

Currently, online individuals will be able to configure and price a HUMMER H1, locate dealers in their area, buy HUMMER merchandise, keep up-to-date on Team HUMMER racing activities, and download HUMMER items such as photos, screensavers and wallpapers.
.

Hummer-Concept

Hummer Concept

Photo: GM

In addition, enthusiasts can retrieve information on the HUMMER H2 Vision Vehicle, a concept truck recently unveiled at the 2000 North American International Auto Show. The website users also will have access to HUMMER Adventures, a newsletter complete with HUMMER stories and up-coming events.  

The HUMMER.com site will be continually updated with a variety of new features. Viewers will be able to retrieve product development information on the HUMMER H2 production vehicle. In the near future, users can download an interactive HUMMER video game. In a special "Owners Only" section of the website, HUMMER owners will be able to share off-road, travel and personal experiences in their HUMMER with other owners.  

In the future, owners will have the opportunity to join a HUMMER Advisory Council. This Advisory Council will be set up to solicit feedback from owners on potential vehicle innovations such as future exterior and interior enhancements.  

This is the first GM-produced HUMMER website since GM acquired the rights to market the HUMMER brand from AM General Corporation. In May, the site received 9.8 million hits and traffic to the updated site is expected to rise significantly. The HUMMER website also can be accessed through www.GM.com.  

In an agreement between General Motors and AM General reached in December 1999, GM acquired exclusive ownership of the HUMMER brand name worldwide. As part of this agreement, the two companies are jointly developing future HUMMER derivatives as part of a partnership to pursue product, marketing and distribution opportunities for HUMMER 4x4 off-road vehicles.  

(June 15, 2000)

 

[Homepage] [ News] [ Companies] [ Management] [ Publications] [ Events] [ Careers]
[Services] [Discussion] [ Guestbook] [ Search]

Hitometer