Ladd, who will represent Buick at its four title-sponsored PGA Tour events, will wear a Buick hat while playing in pro-am events, conduct media interviews on behalf of Buick and host dealers at tournament functions. Ladd became Buick's golf representative in 1997.

Cheryll Ladd with Ben Crenshaw

Photo: Buick

An avid golfer with a 18 handicap, Ladd is an actress, singer, dancer and author who has appeared in more than 35 television movies and feature films. She is best known for her work on the "Charlie's Angels" television program in the late 1970's and early 1980's. Ladd has been extremely busy lately, appearing in several successful films and television movies, including "Permanent Midnight," "Dog of Flanders," and "Every Mother's Worst Fear," which she starred in with her daughter, Jordan. She had a major role in the CBS movie-of-the-week, "Michael Landon: The Father I knew," appeared on the NBC hit sitcom, "Jesse", and on the ABC hit "Two Guys and a Girl."

Since 1979, Ladd has served as a goodwill ambassador for CHILDHELP USA, the largest national, non-profit organization dedicated to research, prevention and treatment of child abuse. Now in its fifth decade as the PGA Tour's original corporate sponsor, Buick Motor Division is title-sponsor of four PGA Tour events: The Buick Invitational (LaJolla, Calif.); the Buick Classic (Harrison, N.Y.); the Buick Open (Flint, Mich.); and the Buick Challenge (Pine Mountain, Ga.).

The official car of the PGA Tour since 1984, Buick sponsors ESPN's "PGA Tour shot of the week" series and "Inside the PGA Tour" program and is a major sponsor of USA Network's coverage of the PGA Tour. Through its four tournaments, which are all televised nationally, Buick has donated $17 million to local charities since 1982.

(Feb. 8, 2000)