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News of  August 22, 2000


Chrysler to Kick Off Woodward Cruise in Style by Unveiling "Black Edition Prowler"

Prowler "Black Tie Edition"

Photo: DaimlerChrysler

Auburn Hills, Mich. - Chrysler's been playing in Prowler's paint palette again and will show off its new 2001 silver/black two-tone "Black Tie Edition" Prowler at the Woodward Cruise this Saturday, Aug. 19. If you're cruisin' Woodward Avenue, be sure to check out the new Prowler on display at Woodward and 13 Mile Road. 

"We've blended a classic hot rod black with a high-tech bright silver metallic to create a two-tone paint scheme that gives Prowler more of a classic, formal look for fellow hot rod enthusiasts," said Tom Gale, DaimlerChrysler's Executive Vice President of Product Development and Design and General Manager of Passenger Car Operations. "The top of the car is painted Prowler Black and the lower portion is painted Prowler Silver. And to give our two-seat roadster even more of a hand-crafted touch, a bright silver pinstripe is hand-painted around the upper beltline." 

The "Black Tie Edition" Prowler will be unveiled to employees and media at 9 p.m. Friday, August 18 at the Walter P. Chrysler Museum in Auburn Hills, Mich. Jim Holden, President and Chief Executive Officer of DaimlerChrysler Corporation, will host the company's first pre-cruise charity party to benefit the Children's Miracle Network and Beaumont Hospital Pediatrics. After the unveiling, the Prowler will be moved to Woodward and 13 Mile Rd. and put on display for Saturday's Woodward Cruise-goers.

Production for the "Black Tie Edition" Prowler begins this month as a 2001 model and will be limited to 162 cars. The limited edition two-seat roadster will arrive in dealerships by early September. In addition, a special edition matching two-tone Prowler trailer will be offered. 

Through July of 2000, more than 6,000 Prowlers have been sold in North America. Of those Prowlers sold, 1,797 were black, 1,350 were purple, 1,358 were red, 854 were yellow, 563 were silver, and 92 were black/red two-tone. 

When the Plymouth brand is discontinued after the 2001 model year, Prowler will continue to be manufactured and sold through North American Chrysler-Jeep® dealerships. Beginning in January 2001, it will be branded a Chrysler vehicle. 

Visually, Prowler pays tribute to the rolling art of hot rods. Prowler also embodies some of the most advanced technology and materials and has the distinction of being North America's most aluminum-intensive vehicle. It was only a few years ago that the idea of mass producing a factory hot rod seemed too radical a concept for any major automaker to undertake. Since then, however, the Chrysler Group's concept-to-reality roadster has cruised into the hearts and garages of passionate automotive enthusiasts in North America. 

Prowler first appeared as a concept car at the 1993 North American International Auto Show in Detroit. Favorable response prompted the former Chrysler Corporation to unveil a production version of Prowler at the 1996 North American International Auto Show. Production began in July 1997 as a 1997 model. Prowler is manufactured at Conner Avenue Assembly Plant in Detroit and is built alongside the Dodge Viper production line. 

(August 18, 2000)


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