HILLS, Mich. - Combined North American sales of Rolls-Royce and Bentley
motor cars for the first half of 2000 have increased more than 27
percent over the same period last year.
The second half performance follows a strong first quarter, with
the main focus attributed to the success of the Bentley Arnage Red
the first half of 2000, Bentley sales have improved by 33 percent over
the first half of 1999, driven by the popularity of the Red Label. More
than 60 percent of Red Labels sold have been conquest sales, bringing
more new buyers to the Bentley marque.
sales, fuelled by the launch of the new Corniche convertible also grew
strongly in the first half. Rolls-Royce
sales are up by 17 percent over 1999. The President of Rolls-Royce
and Bentley Motor Cars, Alasdair Stewart, said: "The two new models
have allowed us to do two things. First, the Red Label Arnage has driven
up both visibility and interest in Bentley, enabling us to build a sound
customer base for the brand, as we begin work on the new range of motor
cars we plan to begin launching in 2003."
the Corniche has helped grow overall Rolls-Royce sales. The Silver
Seraph sedan is enjoying sustained interest, and we have had significant
enquiry for the larger Park Ward saloon, since its launch at this year's
Geneva Auto Salon."
Stewart also said he anticipated continuing strong sales for the Red
Label Arnage as its reputation grows, and that recent statements by BMW
about its plans for Rolls-Royce has calmed the market, building buyer
confidence in Silver Seraph ownership.