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Mercedes Car Group: Sales Figures 2005

With record sales in December 2005 (116,100 units; up ten percent) worldwide deliveries of Mercedes-Benz passenger cars increased in 2005 by 1.6 percent to 1,077,600 units (2004: 060,900 units).

  • In the U.S., the brand with the star sold 224,400 passenger cars and recorded its twelfth consecutive annual sales increase in that market.

  • In the Asia-Pacific region, DaimlerChrysler delivered 97,200 Mercedes-Benz passenger cars, ten percent more than in 2004. The biggest increases in Asia were achieved in the Chinese growth market including Hong Kong (15,800 units, up 38 percent) and in Japan (43,000 units, up 11 percent).

  • With 661,500 units, sales in Western Europe almost reached last years result (2004: 666,900 units). In the European core markets UK, Italy, France and Spain Mercedes-Benz outperformed the market as a whole.

  • In Germany, Mercedes Benz delivered 319,900 passenger cars to customers (2004: 338,100), thus maintaining its position as the leading premium brand in that country.

Mercedes-Benz boasts the most diverse range of models in 2005 — S-Class is the world’s best-selling luxury sedan

 

In 2005, the model changeovers for the M- and S-Class, the debut of the R and B-Class, as well as the launch of the new, powerful V6 and V8 engine generations laid the foundation for further sales growth at Mercedes-Benz.

The new S-Class recaptured its position as the best-selling luxury sedan in the world immediately after its market launch in September. Sales of S-Class sedans reached the record level of 9,000 units in December. Although the new Mercedes-Benz flagship model won’t be available in its key U.S. market and in right-hand drive markets until early 2006, the brand still managed to sell 49,900 S Class sedans last year (2004: 53,200).

Mercedes-Benz also remained the international market leader in the upper-range E-Class segment, with sales of 261,900 units worldwide (2004: 287,100 units). The CLS has been a particularly big success as a new vehicle concept, and more than 50,000 units of the four-door coupe have been delivered since market launch in October 2004.

A total of 402,400 units of the C-Class family were sold in 2005 (2004: 470,300). Whereas sales of the SLK roadster increased to the record level of 57,000 units last year, sales of the C-Class sedan, station wagon and sports coupe were below the prior year’s high level, due to lifecycle effects. .
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Mercedes-Benz has achieved excellent results with the second generation of the A-Class: In the first full year of sales, deliveries of A Class vehicles rose by 37 percent to 194,100 units, making the highly versatile series from Mercedes-Benz by far the number one model in the premium compact segment.

The new M-Class also recorded sharp sales growth last year, with all major markets contributing to a 15 percent increase in sales to 80,400 units in 2005. At 5,100 units (2004: 6,700), sales of the Mercedes-Benz G-Class — the classic among all-terrain vehicles — remained high 26 years after production began.

Demand is also growing for the two sports tourers that Mercedes-Benz launched last year as a completely new vehicle concept. A total of 57,200 customers have already purchased the B-Class, which was introduced to the European market in June. Sales of R-Class vehicles have been increasing continually since that model was launched on the U.S. market approximately three months ago. Additional sales potential is expected to be generated in 2006 by the European market launch of short- and long-wheelbase versions and diesel variants.

Mercedes-AMG, which builds exclusive high-performance automobiles, remained very successful in 2005 as well, delivering more than 20,000 AMG vehicles once again, half of which were sold in the U.S.

In 2005, the Mercedes-Benz SLR McLaren established itself among sports car enthusiasts around the world as a fascinating synthesis that combines cutting-edge innovation with the mystique of an automotive legend. More than 500 units were delivered to customers during the super sports car’s first full year of production.

Download Mercedes Car Group global sales figures 1998 - 2006 in Excel format (EXCEL 2003) for free


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Source: DaimlerChrysler

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