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Renault: 2000 Vehicle Sales Renault sold 2.3 million vehicles worldwide in 2000 in continuation of its strategy of international expansion Renault sold 2.3 million vehicles worldwide in 2000 and confirmed its position as the leading brand in Europe and market leader in the light commercial vehicle segment. Renault's international development expanded strongly, with sales up in Turkey and the Mercosur and record market penetration in Central Europe. Renault's global market share totalled 4.1% in 2000. Renault also grew its sales under the Samsung and Dacia brands. Renault will build on its strengths in 2001, with a major product renewal programme and an ongoing focus on international development, in line with the Group's target of 4 million unit sales worldwide by 2010. Renault sold 2.3 million vehicles worldwide in 2000 - 1.97 million passenger cars and over 330,000 light commercial vehicles (LCVs). The brand's volumes have increased by 27% over five years, representing a gain of about 500,000 vehicles. Renault also sold nearly 50,000 vehicles under the Dacia nameplate and over 12,300 Samsung-badged vehicles in 2000. In Western Europe, Renault held on to its position as leading automobile brand despite a slight drop in sales (down 4% in a European market that has contracted by 1.3%). Outside Western Europe, the brand enjoyed an increase of 23%. Renault remained the leading automaker in Turkey, with sales up 49% in a buoyant market. Furthermore, Renault continued to expand in the Mercosur (unit sales up 10.7%) and had a record-breaking 7% market share in Central Europe. Renault brand leads the European automobile market In Western Europe, Renault's market penetration continued to be at a high level with an 11% share (down 0.3 of a percentage point compared with 1999), despite tight sourcing for diesel engines, no major new product introductions during the year and the phasing out of the first-generation Laguna. In France, Renault grew its market share from 28.9% to 29.1%. Mégane and Clio were the top-selling vehicles in France, with gains of 10% and 4%, respectively. The Mégane range had a 9.6% market share, up 0.9 of a percentage point thanks to Scénic. For the ninth year running, Clio was the best-selling small car in France. Renault had 33.7% of the LCV market (versus 34.0% in 1999) with three best-sellers: Kangoo Express (10.7%), Clio Utility (10.4%) and Master (6.2%). Renault saw its market share slide in Italy, Spain, Portugal, the United Kingdom and Germany, where the brand suffered the sharpest fall in the eastern Länder due to the geographic distribution of sales. Renault posted robust sales, however, in Belgium-Luxembourg (thanks to the success of Mégane and Twingo), Switzerland, Scandinavia, with a peak in Sweden due to Mégane - up 9% to over 21,000 vehicles sold - Ireland (up 54.5% to 16,745 units) and Israel (up 44% to around 13,000 units). Renault had a 10.5% share of the passenger car market, compared with 11% in 1999. Mégane and Clio featured among the top 10 in Europe. Mégane, up 3%, ranked number two with 4.2% of the market and unit sales of almost 620,000. Clio, ranking seventh with a 3.1% market share and over 460,000 vehicle registrations, was the third leading small car in Europe. Launched in October 1996, Scénic represented over half of Mégane sales and continued to conquer market share, despite greater competition. A new 1.9-litre dCi engine and the introduction of Scénic RX4 bolstered Scénic sales. Clio reaped the benefits of the launch of a new range in January and new 1.4-litre 16V and 1.9-litre dTi engines, as well as the limited editions MTV, Ludo and Renault Sport variants with 2.0-litre 16V and V6 engines. Twingo had 1.1% of the market. In September 2000, the new Twingo was launched with a new chassis, new braking system and equipment upgrades and the 1.2-litre 16V engine in December 2000. Laguna (1.1%), set to welcome the second generation in January 2001, scored exceptional results even at the end of its lifespan, holding on to its ranking in the segment (sixth, as in 1999). Espace (0.4% market share) was still number one in the MPV segment. The model went on sale with a new 2.2-litre dCi engine in October. Kangoo remained the leading model in the passenger-carrying van range. In the light commercial vehicle market, Renault kept its lead with a market share of 14.1%, compared with 13.9% in 1999, thanks to the success of Kangoo Express, Clio Utility and Master. Renault has won market share in Europe on a consistent basis since renewing its product lineup with Kangoo and Master in November 1997. In 2001, Renault will launch a host of new products - Laguna II, Avantime and Clio phase 2. The brand will also add to its LCV range with the introduction of the new Trafic, developed jointly with GM in Europe. Furthermore, two new turbodiesel engines will go on the market and the existing diesel line-up will be upgraded. Renault scores 23% increase in sales outside Western Europe and makes impressive headway in Brazil In Turkey, Renault held on to its number one spot with 19.2% of the automobile market and 23.0% of the passenger car segment. In an extremely buoyant market (up 62%), the brand posted a 49% increase and outstripped competition. This strong sales performance can be attributed to an attractive product lineup comprising models produced locally and built-up imports with a European specification. Clio Symbol (three-box saloon) represented 25% of Renault's sales, one year after its launch in late 1999. In the Mercosur, Renault pursued its growth strategy with a 10.7% rise in sales and a 6.4% market share. The brand's sales have increased by over 36% since 1996 (120,000 units compared with 88,000 units). Renault grew its market share in Brazil from 2.7% in 1999 to 4.0% in 2000. Ranked fifth leading automaker, Renault eased out its closest competitor by 2.6 percentage points in the passenger car market. The brand saw its car sales jump by 78% thanks to the success of Scénic (representing one third of total sales), the growing popularity of the Clio saloon and its broad-based product offering in the "popular" segment (1.0-litre engine, 65% of the Brazilian market). The following models were produced locally in the Ayrton Senna assembly plant: Scénic launched in November 1998, the new Clio (November 1999) and the Clio saloon (June 2000). In Argentina, in a climate of recession, Renault maintained its leading position for the fifth year in a row - with a 18.0% market share - and surpassed competition due to the success of Kangoo and Clio 2. Production of Clio 2 was launched at the Santa Isabel plant in Cordoba, Argentina in September 2000. Thanks to a new importer in Chile, Renault scored market penetration of 3.0%, compared with 1.3% in 1999 (approximately 3,300 units versus 1,349). In Venezuela, Renault increased its market share from 2.0% to 5.4% (7,300 units in 2000). In Colombia, the brand was up 31%, with 13.0% of the market in 2000, compared with 9.9% in 1999. Renault scored record market penetration of 7% in Central Europe in a market which has shrunk by 13% owing to the situation in Poland, where the combined effect of economic recession and increases in taxes on cars was felt. Market share was up in most Central European countries, particularly in Hungary (market share up 1.7 percentage points). Renault was still the leading automaker in Slovenia. In Romania, Renault became the number one European importer, with roughly 4,500 units sold compared with 702 in 1999. In Russia, the brand consolidated its growth, with 3,100 vehicles in 2000 versus 1,146 in 1999, due to the rapid development of the Renault dealer network (30 sales outlets). The Maghreb remained a driver of growth for Renault with sales nearly doubled in Algeria - up 91% to 7,300 vehicles - and volumes up 20% in Morocco (11,900 vehicles). Since its return to South Africa in 1995, Renault has almost tripled its share of the passenger car market, from 1.7% to 4.6%, i.e. almost 11,000 units, in a fiercely competitive automobile market. Clio was voted car of the year in March 2000. Within the scope of the Renault-Nissan Alliance and in line with its strategy of international expansion, Renault has announced its return to Mexico, Australia and Taiwan in 2001. Renault aims to draw on the industrial capacity and commercial strengths of Nissan in Mexico to achieve vehicle sales of approximately 30,000 units annually by 2003 and 80,000 units per year in the longer term (6% to 8% of the market). In Australia, the brand will start selling cars in the first half of 2001. Finally, Renault is aiming for a 5% market share in the medium term in Taiwan. (January 2, 2001) Source: Renault
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