In contrast to the general market forecast, Mercedes-Benz unit sales in Russia were up by 16.2% in January. However, it remains to be seen how the difficult economic situation will affect Mercedes-Benz sales in Russia during the rest of the year.
The compact cars of Mercedes-Benz continue to enjoy great popularity, which enabled a 24% sales increase in January. A total of 33,719 customers received their new A-, B-, CLA- and GLA-Class vehicles in January. The CLA Shooting Brake, which is the fifth member of the compact car family, will celebrate its market launch in March.
The C-Class Sedan and Estate were particularly successful in January. Sales of the two models are over 50% higher than in the same month of the previous year. Overall, some 31,959 C-Class Sedans and Estates were handed over to customers.
At the beginning of the year, the S-Class did not only win the hearts of "auto, motor und sport" readers, who voted the model as the best car in the luxury class. Unit sales of the best-selling luxury automobile in the world climbed by 9.2% to a new record high of 8,111 units.
The SUV boom has led to a 37% sales growth in this segment. The GLK- as well as the GL- and G-Class posted new sales records in January.
The new smart models launched in November 2014 are enjoying an excellent reception from customers. In January, unit sales increased to 8,457 smart fortwo and forfour models, which marks a 29.9% increase compared to the previous year’s month. Sales on the German domestic market grew by more than 60%.
Overview of sales by Mercedes-Benz Cars
|
|
January 2015 |
Change in % |
Per January 2015 |
Change in % |
|
Mercedes-Benz |
125,865 |
+13.6 |
125,865 |
+13.6 |
|
smart |
8,457 |
+29.9 |
8,457 |
+29.9 |
|
Mercedes-Benz Cars |
134,322 |
+14.5 |
134,322 |
+14.5 |
|
|
|
|
|
|
|
Mercedes-Benz Sales in the Markets |
|
|
|
|
|
Europe |
47,693 |
+14.5 |
47,693 |
+14.5 |
|
- thereof Germany |
15,503 |
+11.4 |
15,503 |
+11.4 |
|
NAFTA |
27,621 |
+9.6 |
27,621 |
+9.6 |
|
- thereof USA |
24,619 |
+8.9 |
24,619 |
+8.9 |
|
Asia-Pacific |
46,269 |
+16.4 |
46,269 |
+16.4 |
|
- thereof Japan |
4,534 |
+11.7 |
4,534 |
+11.7 |
|
- thereof China |
28,080 |
+14.5 |
28,080 |
+14.5 |
(Feb 06, 2015)
