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October 2013
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President of Kia Motors Europe moves to high-level
role at Hyundai Motor Company
Frankfurt - Byung-Tae (Brandon) Yea is to leave his role as President of
Kia Motors Europe with immediate effect to take up a global role at
Hyundai Motor Company. Mr Yea will now become responsible for the
Commercial Vehicle Export business at Hyundai Motor Company, based in
Seoul, Korea, responsible for developing and overseeing the strategy to
expand the company's commercial vehicle business.
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In
his two years as President of Kia Motors Europe, Mr Yea has overseen
tremendous growth for Kia in Europe. Most recently, sales increased from
295,000 in 2011 to 338,000 in 2012, representing an increase in Kia's
market share from 2.2 percent to 2.7 percent (ACEA/EU+EFTA). Kia's
growth momentum has continued in 2013, with its market share reaching a
record level of nearly 2.8 percent in the first eight months of the year
and all this despite the most challenging market conditions of a
generation, which have seen the European automotive market decline by
5.2 percent (ACEA/EU+EFTA).
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Replacing Mr Yea as President of Kia Motors Europe is Mr Ho Sung Song,
who has held several senior roles within the Hyundai and Kia
organisations since joining Hyundai Motor Company in 1988. He will be
based at Kia Motors Europe's headquarters in Frankfurt.
(Sept. 25, 2013)
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