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October 2013
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Audi to produce in Brazil as of 2015
São José dos Pinhais/Ingolstadt - AUDI AG is creating additional
capacity for the next stage of the company’s growth. As of 2015, the
Ingolstadt-based automobile manufacturer will produce cars in São José
dos Pinhais, Brazil. The new Audi Q3 and the new A3 Sedan are to drive
off the assembly line in the south of the world’s sixth-largest economy.
For this purpose, the company will invest around € 150 Mio. Audi is thus
consistently pursuing its course of international expansion. Already in
late 2013, Audi will further expand its worldwide production network
when the second Audi plant in China starts production in Foshan. The
company plans to produce cars also in Mexico as of 2016. Together with
the new production in Brazil, Audi intends to significantly increase its
deliveries of the brand with the four rings to customers also on the
South American continent.
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Rupert Stadler, Chairman of the Board of
Management of AUDI AG, and Dr. Bernd Martens, Member of the Board of
Management for Procurement, met members of the Brazilian government
today on the occasion of announcing the new Audi production site. At
that meeting, Stadler named the main reason for the decision: “By
producing in Brazil, we will create the basis for further growth in the
region.” Stadler also announced that the Sales Department would more
than double the size of the dealer network by the end of the decade:
“Also in Brazil, our goal is to lead the premium segment.” |
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Audi is already starting to make preparations to ensure that production
begins smoothly in 2015. With production in Brazil, local sourcing
should also have a positive impact on the carmaker’s business, explained
Audi’s Board of Management Member for Procurement, Dr. Bernd Martens:
“For the production of the A3 Sedan, we want to purchase a lot of
components locally; we therefore plan to establish close relationships
with Brazilian suppliers at an early stage.
By
2015, the company intends to invest around € 150 Mio. to prepare for
production at the site in São José dos Pinhais in the federal state of
Paraná. As a first step, Audi will produce the new A3 Sedan here
starting in 2015. A few months later, the Audi Q3 will also drive off
the assembly line in Brazil.
As
of 2020, Audi plans to deliver two million cars to its customers
worldwide each year. To achieve that target, the company is making large
investments at its large production sites in Germany and Hungary. At the
same time, Audi is significantly expanding its production network
outside Europe. “With today’s decision in favor of Brazil, we are
ideally positioned in all BRIC countries,” summarized Audi CEO Stadler.
In late 2013, the company will open its second plant in China in Foshan.
And by 2016, Audi will also put a new automobile plant into operation in
Mexico. With the new plants in Brazil and Mexico, Audi is consistently
preparing for further growth worldwide and in particular on the South
American continent. |
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Photo: Audi
(2013-09-17)
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