First New A-Class
Rolls Off the Production Line at the Mercedes-Benz Rastatt plant
Rastatt, Germany – In
the light of the motto "the pulse of a new generation", the first new
Mercedes-Benz A-Class rolled off the production line today at the
Mercedes-Benz Rastatt plant. The A-Class is the company's second new
compact model, following the start of production of the new B-Class at
Rastatt in September 2011 and at the new Mercedes-Benz plant in
Kecskemét, Hungary at the end of March 2012.
"This start of
production marks a further milestone in our Mercedes-Benz 2020 growth
strategy. The A-Class represents our offensive in the compact segment",
said Dr Dieter Zetsche, Chairman of the Board of Management of Daimler
AG and Head of Mercedes-Benz Cars. "And there is more to come: The
compact SUV will be the third model we will build here in Rastatt."
Dr Wolfgang Bernhard, Member of the Board
of Management of Daimler AG responsible for Manufacturing & Procurement
Mercedes-Benz Cars & Mercedes-Benz Vans: "We are on a roll in
manufacturing as well: Hard on the heels of the new B-Class, we are now
producing the totally new A-Class for our customers. Thanks to the joint
architecture, we can flexibly produce all models of our new compacts on
the same production line at the respective site."
Daimler is investing a total of around
€1.2 billion in the Rastatt plant for the production of the new compact
models. In a first wave of expansion, €600 million were used e.g. for
the construction of a new bodyshell building and for tools, and a
further €600 million will follow this and next year for a second wave of
expansion. These new investments are slated for modifications of the
assembly and corresponding equipment installations in the bodyshell
production.
Another €400 million will be invested in
the powertrain plants this and next year for production of components
solely used in the new compact models. A total of 900 new permanent jobs
have been created at Rastatt since 2010, 500 of them in 2012 alone. The
plant is thus responding to the ongoing high demand, and continues to
grow with the new generation of compact cars.
Since the start of sales in mid-June more
than 40.000 customers have already ordered the new A-Class. More than
70.000 vehicles of the new B-Class were delivered to customers since its
market launch in November 2011, "Demand for our premium compact cars is
so strong that we are going to to introduce a third assembly shift in
October 2012", said Peter Wesp, Head of the Mercedes-Benz Rastatt plant.
"Our team in Rastatt is doing a fantastic job, and we are very proud of
their achievements." The number of trainee positions has been increased
to 70 per year.
About the new A-Class
The new Mercedes-Benz A-Class sets new
standards in the compact segment: exceptionally emotive in its visual
design, dynamic with engine power ratings ranging from 80 kW (109 hp) to
155 kW (211 hp), highly efficient with emissions from 98 g CO2/km and a
best-in-class drag coefficient value of 0.27. The new A-Class underlines
at the same time that safety is not a matter of price at Mercedes-Benz –
among others, the radar-supported COLLISION PREVENTION ASSIST system
comes as standard equipment. Prices in Germany start from €23,978.50
(incl. 19% VAT) for the A 180 BlueEFFICIENCY.
About the Mercedes-Benz plant in Rastatt
The Mercedes-Benz Rastatt plant was
inaugurated in 1992. The first production model was the E-Class, made
until 1996. Series production of the A-Class, which established the
premium compact car segment, began in 1997. Unit sales of the A-Class
reached 1.1 million until 2004, when the second generation was
introduced.
The team at Rastatt has now made more than
a million units of the successor generation. 2005 saw the arrival of
another model, the B-Class, over 700,000 of which were supplied to
customers all around the world over the following six years. The Rastatt
plant is the company’s centre of competence for Mercedes-Benz compact
cars.
In September 2011 the new B-Class went
into production at Rastatt as the first of the new compact car models.
The new generation of compact cars comprises the A-Class, the B-Class
and a further three sporty and emotive vehicles, including a coupé and
an SUV. These five new compact models are built in a production network
of the Mercedes-Benz plants in Rastatt and Kecskemét, Hungary, which
opened at the end of March 2012. The Rastatt plant will produce three of
the five models: the new A-Class, the B-Class as well as the compact
SUV.
