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SYDNEY – The all-new Ford Ranger –
the latest in a wave of global vehicles – makes its worldwide
debut today at the Australian International Motor Show. The
all-new Ranger has a powerful presence and promises to give
pickup truck owners more can-do capability and a transformed
truck ownership experience.
From impressive gains in power and
safety to exceptional towing capability, the next-generation
Ford Ranger emerges as a clear segment leader. It not only
builds on the tremendous Ranger heritage of pickup truck
capability, but it also gives truck owners a spacious,
comfortable, feature-filled interior and sophisticated driving
experience they would expect to find only in a car.
Amongst the most high-tech in its
segment, Ranger is the impressive result of an all-new global
compact pickup truck platform from Ford – the latest to emerge
under the company’s One Ford initiative – and Mazda. It replaces
two previous-generation compact truck platforms currently in
production to present a new face of Built Ford Tough to
customers around the world.
Built on innovation, it boasts a
list of technologies and features to lead the segment –
including a new Rearview Camera System, Rear Park Assist,
Trailer Sway Control and Adaptive Load Control. Ford plans to
reveal even more new Ranger technologies in the coming months.
Destined for sale across five
continents and more than 180 markets, Ranger will be offered as
a complete family of compact trucks – with three different cab
body styles, 4x2 and 4x4 drivetrains, two ride heights and up to
five series choices, depending on the market.
“We know trucks so we leveraged
our best expertise from around the globe to create the all-new
Ford Ranger,” said Derrick Kuzak, group vice president, Global
Product Development. “Focusing our global resources on a single
new compact pickup truck platform meant we could deliver
significant improvements, technologies and features that owners
will value, along with impressive fuel economy that alone will
be a reason to buy.”
The all-new Ranger reflects Ford’s
insight into compact pickup buyers around the world and their
evolving wants.
“Compact pickups are hugely
important to customers in many regions of the world,” said Jim
Farley, group vice president, Marketing, Sales and Service. “For
many, it’s the only vehicle in a household headed by a
hard-working person others depend on. These people need a truck
that can get the job done – and they’ll be amazed how Ranger’s
smart new technologies make the job easier. And increasingly,
they’re also looking for the kinds of features, technologies,
spaciousness and refinement you’d expect in a car, and Ranger is
just as innovative here.”
Photos: Ford
(Oct. 15, 2010) |
