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August 13, 2009
This Week:
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Peugeot 308 RCZ: Full
of emotion
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Only a partial view of the Peugeot 308 RCZ |
In September 2007,
at the Frankfurt Motor Show, Peugeot unveiled a concept car
which left no observer unmoved: the 308 RCZ.
The desire to turn
it into a commercial reality soon became overwhelming. However,
to achieve the transformation from dream to reality required
real determination, daring, and a lot of inventiveness.
The stylists and
engineers worked together to ensure that the whole vehicle was
in keeping with the expectations created by the exterior
styling.
If the first wish
was to keep the purity of the original styling, in spite of the
challenges imposed by its production and commercialisation, the
stakes went even further. |
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In fact, some very
ambitious objectives were set in terms of driving dynamics and
build quality in order to give the car its own, extremely strong
identity.
The objective behind
this compact 2+2 Coupé is for it to become an exclusive vehicle,
full of emotion, aimed at enthusiasts who are particularly
discerning with regards to driving enjoyment.
Its name, RCZ,
symbolises this special and unique position within the Peugeot
range, as it is the first car which does not use the usual zero
or double zero numbering system.
The RCZ, therefore,
acts as an illustration of all of Peugeot's key values; values
which move with the times but are still pure and always in
keeping with today. |
Another challenge faced by
the project team was to complete the development of this new vehicle in
a particularly short period of time. This was achieved as, just two
years after the concept car was first shown, the RCZ will be revealed
for the first time to the public, in its final form at the 63rd
Frankfurt Motor Show.
A real challenge in the
current economic climate, the RCZ will go on sale in Spring 2010.
(August 05, 09)
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