Introduction of the New 2009 Ford F-150

Toby Keith, Country Music Star (left), and Mark Fields, President, The Americas, Ford Motor Company, introduce the all new 2009 Ford F-150

The vision for Ford’s truck team was clear: Redesign America’s favorite truck inside and out to give customers unrivaled capability, unprecedented choice and a host of smart, game-changing features.

The result is the new 2009 Ford F-150, the new benchmark in the full-size pickup segment from the industry’s truck leader – which has built more than 33 million F-Series pickups since 1948.

The Ford truck team adopted a holistic, 360-degree approach to revamping the new 2009 F-150 – from its segment-first features to the tough new exterior highlighted by a dramatic three-bar grille and more spacious, flexible and refined interior, to the unparalleled choice of cab styles and trim levels – including a new Platinum series that redefines truck luxury.

The improvements are just as dramatic beneath the sheet metal. A new high-strength, lighter-weight chassis is the backbone that allows this tough truck to deliver more horsepower, better fuel economy and safety, and additional towing and payload capacity. In all, more than 1,000 Ford engineers, designers, researchers and others worked together to develop the new 2009 F-150. The team drew inspiration by listening to Ford’s large customer base.