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Ford Edge Across America Promotion
ABC’s “Extreme Makeover: Home Edition” and Ford
will “Edge Across America” in a promotion that provides one deserving
family in each of the 50 states a new Ford Edge, America’s hottest
crossover vehicle, and one grand prize winner an Extreme Garage Makeover
to go with their Edge. In addition, in the episode airing Sunday, April
8, (8:00 p.m. ET), The Jones family from Mississippi will be the first
family to receive a new Ford Edge and an Extreme Garage Makeover.
The “Extreme Makeover: Home Edition” design
team took on the task of remaking a house in each of the 50 states over
the next two seasons. Inspired by this idea, Ford is further spreading
goodwill by soliciting inspirational stories from viewers and delivering
a new Ford Edge, to a recipient in each state. The promotion runs
through May 20 with links at www.edgeacrossamerica.com.
“This partnership with Ford extends the wish
fulfillment aspect of ‘Extreme Makeover: Home Edition’ to an even
greater level,” said Michael Benson, executive vice president,
Marketing, ABC Entertainment. “Awarding 50 deserving viewers with a new
Edge, demonstrates the quality and commitment of Ford and captures the
spirit of the show.”
“Ford is continually inspired by the emotional
connection that this show has with its viewers,” said Ed Molchany, Ford
Brand communications manager. “They not only remake homes, they remake
lives. Since our Edge owners appreciate strong design, style and
technology, it is the perfect brand to highlight on ‘Extreme Makeover:
Home Edition.’” |
