Paul Ferraiolo (48) has been appointed President of Rolls-Royce Motor Cars North America. He starts his new role on the 1 July 2007. He joined Rolls-Royce in 2004, first as the Product Marketing Manager then latterly as the worldwide Head of Marketing based at Goodwood. His automotive career spans 27 years throughout which he has held a number of senior positions covering engineering, marketing and brand strategy.