First US Phantom Drophead Coupé
Auctioned For $2 Million
Photo: Rolls-Royce
Rolls-Royce Phantom Drophead Coupé
The first Rolls-Royce Phantom
Drophead Coupé destined for the USA has been bought at a charity
auction held during the annual Naples Winter Wine festival in
Florida for $2million. More than $1.6 million will go to the
Naples Children and Education Foundation, which supports
charitable and educational programmes to improve the physical,
emotional and educational lives of underprivileged or at-risk
children.
The car was bought by a resident
of Naples, who will take delivery of the car later this year.
The winning bid of $2 million is the single highest price paid
for any lot in the event’s seven-year history and, it is
believed, makes this Phantom Drophead Coupé the most expensive
new car ever sold in the USA.
The auction, which took place on
27 January, was staged at the Ritz-Carlton Golf Resort in
Naples. It was attended by many of the world’s finest vintners,
chefs, television and film personalities, as well as wine lovers
and culinary enthusiasts from all over the USA. Naples’ families
who share a passion for great wine, excellent food, and
supporting their community established the Festival in 2000.
.
Rolls-Royce launched the new
Phantom Drophead Coupé at the Detroit Motor Show earlier in
January 2007. The two-door, four-seat convertible is hand made
at the company’s headquarters in Goodwood, England. It combines
the latest in lightweight aluminium technology, elegant design
and the very best hand-crafted materials. The result is a car
that many have already hailed as the ultimate in open top
motoring. An extensive order bank already exists, with all of
the 2007 cars allocated. Full production starts in the summer.
Speaking at the event, Graeme
Grieve, Sales and Marketing Director, Rolls-Royce Motor Cars,
said, “This was a unique opportunity for someone to secure the
first US car ahead of the current waiting list for the Drophead
Coupé, and make a very generous donation to an important charity
in the process. Everybody at Rolls-Royce is delighted with the
result.”
This is the third year that
Rolls-Royce Motor Cars has worked with the Naples Winter Wine
Festival, raising many hundreds of thousands of dollars for good
causes.