Lang Lang global Audi ambassador: Top Chinese pianist represents the brand across the globe

Photo: Audi

Board Member Ralph Weyler: “Lang Lang’s virtues are the same as the virtues of AUDI AG” “Star pianist Lang Lang is a global Audi ambassador,” announced Ralph Weyler, Board Member for Marketing and Sales at AUDI AG, today while presenting the new ‘Dragon Songs’ DVD in Munich’s Pinakothek der Moderne. The Chinese musician sat down at the piano and demonstrated why he and the Ingolstadt car manufacturer are so in tune: both compete in the international premium class, inspiring the world by their dynamism, polished execution and drive to improve even further.

“Lang Lang’s virtues are the same as the virtues of AUDI AG: perfection, innovation, emotion,” said Ralph Weyler. The musician is a bridge between the two worlds; he performs right across the globe without forgetting where his roots lie – that is also the philosophy of Audi.

Lang Lang is to arrive at his concerts all over the world in premium-class Audi cars, and will also maintain close contact with Ingolstadt: fans who already welcomed his appearance at the Audi summer concerts in Ingolstadt or at the Salzburg Festival can look forward to more of the same over the next few years. The master pianist is also playing at home for the Beijing Olympics in 2008, at which Audi, as a sponsor, will provide a VIP vehicle service.
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Lang Lang is not the first prominent Audi ambassador from the Middle Kingdom: Yu Long, artistic director of the China Philharmonic Orchestra, also represented the Ingolstadt brand. Moreover, AUDI AG supports musical events and institutions around the world – from the Bavarian State Opera and the Salzburg Festival to the Beijing Music Festival.

In the last few years, Audi has managed to significantly increase vehicle sales in the important Chinese market (including Hong Kong), and this year it plans to sell around 80,000 units.