Stuttgart/Hong Kong - Dr. Ing.
h.c. F. Porsche AG, Stuttgart, wants to further strengthen its sales
success in the world's most populous country. In the previous 2004/05
fiscal year (July 31), 526 Porsche vehicles were delivered in China - up
109 percent on the previous year. In the current 2005/06 fiscal year, the
manufacturer of sporty premium vehicles is setting its sights on a new
delivery record of 1,350 sold units. Including Hong Kong, Porsche wants to
raise its sales to 1,800 units in total (PY: 1,090 units) by the end of
the fiscal year. Growth will once again be driven by the Cayenne, which
has already accounted for two thirds of sales in 2004/05.
"We have every
reason to look optimistically towards the future in this region. Although
these markets are dominated by limousines in the luxury segment, Porsche
not only succeeded in increasing sales of the Cayenne, but also in
boosting sport car sales. Furthermore, we also expect the new all-wheel
versions of the 911 Carrera and the Cayman S to further stimulate growth
substantially in China and Hong Kong," said Dr. Wendelin Wiedeking,
CEO of the Stuttgart-based automotive manufacturer, during festivities to
mark the 50-year anniversary of the Porsche importer Jebsen & Co. Ltd.
Nine Porsche centers currently operate in China. By the end of 2006, the
number of dealers is to be increased to around 20 and thus more than
doubled.
Porsche has been working with
its importer Jebsen & Co. Ltd since 1955. In the presence of Wiedeking
and Hans Riedel, the Board member responsible for Sales and Marketing, the
anniversary in Hong Kong was celebrated with a long car parade comprising
50 past and present Porsche models.
