Rolls-Royce Motor Cars
will unveil at the Tokyo Motor Show a new division wall package, fitted to
an extended wheelbase Phantom.
The new longer version of
the Phantom is the latest addition to the Rolls-Royce line-up and goes on
sale first in the Middle East. Deliveries to Japan will begin this
December.
Development of the
division wall package began in response to requests from customers who
wish to have increased privacy in the rear of the car. Included with this
new feature is a drop-down, central screen for viewing television and
DVDs, a cool box for drinks and special reading lights. These features are
manufactured and fitted by the specialist Bespoke engineering team at
Goodwood, England.
The division itself is
handcrafted using the finest leather and wood veneers. A transparent
screen ensures that rear passengers still enjoy the great sense of space
which the Phantom offers, yet cannot be easily overheard by the driver. An
adjustable aperture allows communication with front seat occupants when
required. Handcrafted wood veneer picnic tables and leather document
holders add the finishing touches to the division itself.
The new extended
Phantom has an extra 250mm added behind the B-pillar, to create a motor
car with an even more generously proportioned rear passenger compartment.
This new model is entirely handcrafted in-house – designed, engineered and
hand built by Rolls-Royce Motor Cars at Goodwood in the same way as the
standard length motor car.
Photos: RR
Japan is one of the
world’s most important markets for Rolls-Royce. In 2004, Rolls-Royce
dealer Cornes & Co retailed the third highest number of any in the world.
Japanese customers are amongst the most particular in the world and order
the highest number of cars with Bespoke features. These are the elements
which do not appear on the options list, but are designed and manufactured
to meet the specific requirements of individual customers.
Speaking in Tokyo,
Rolls-Royce Motor Cars Chairman and CEO, Ian Robertson, said, “Japan is a
very significant market for Rolls-Royce and we are delighted to be showing
something new that has been developed with our customers here in mind.
This is a market that rightly demands the highest levels of craftsmanship
and individualisation, which is perfectly catered for via our Bespoke
engineers at Goodwood.”
The extended wheelbase
Phantom retails for ¥48,000,000 in Japan, before tax. The Bespoke package
including a division wall, a large central drop down plasma screen, cool
box and discreet reading lights adds a ¥4,926,000 premium.
