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March 16, 2005
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Dacia introduces Logan - a new automobile offering in Europe

 

 

Paris - Excellent public reaction and a number of customer clinics have persuaded Renault and Dacia to extend sales of Logan beyond its original priority markets. Logan will go on sale in June 2005 from €7,500 at Renault dealers in three Western European countries - France, Germany and Spain, followed by other countries in that zone later.

Since its launch in September 2004, Logan has had an excellent start, with nearly 40,000 orders placed. In the first five months, more than 20,000 units were sold on its domestic market, Romania, where it was the best-selling car at the end of 2004.


Photos: Renault

Its popularity is also growing in the other countries where it has been launched since October 2004. Logan is now on sale in most Central and Eastern European markets (Bosnia, Croatia, Hungary, Macedonia, Moldova, Czech Republic, Serbia, Slovakia, Slovenia and Poland) as well as in Turkey, Syria and Lebanon. In 2005, Logan will be available in more than 20 countries, including Russia and Morocco, where it will be made locally.

Logan's success has confirmed the wisdom of the original motoring concept: to offer a modern, robust, family car aimed at growth markets outside Western Europe where many people are now able to afford a new car for the first time. In 1998, Renault carried out a study focusing on three main criteria: price, reliability and durability combined with the best of Renault technology. The programme reflects the Renault group's target of selling 4 million vehicles a year by 2010.

(March 1, 2005)


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