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April 13, 2005
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All-New Infiniti M Outperforming Sales Expectations

  • M sales up 1,100 percent versus March 2004

  • Well on pace to meet yearly sales target

Photo: Nissan/Infiniti

The all-new 2006 Infiniti M sedan, which went on sale February 23rd, posted its first full-month sales of 2,220 units for March, more than double the first month's sales goal. The new M, which is offered in both V8-powered M45 and V6-equipped M35 models, has also garnered exceptional reviews from the leading automotive publications - including a first place ranking for the M45 out of eight competitive mid-size luxury sport sedans in the May 2005 issue of Car and Driver magazine.

"Our marketing campaign positions the new M as a vehicle 'Designed to Outperform,' and with this strong initial launch success it certainly is doing just that," said Mark Igo, vice president and general manager, Infiniti Division.

  

 "Our dealers garnered advance orders 40% over our target for the all-new M thanks to our extensive joint pre-launch marketing efforts. All indications show we are on pace to meet our yearly sales target and add another chapter to the Infiniti new model launch success story in the recent tradition of the G35, FX and QX56 and our record sales in calendar year 2004."

The all-new 2006 Infiniti M is offered in five models: the M35 (V6 rear-wheel drive), M35 Sport (V6 rear-wheel drive with Rear Active Steer and 19-inch wheels and tires), M35x AWD (V6 all-wheel drive), M45 (V8 rear-wheel drive) and M45 Sport (V8 rear-wheel drive with Rear Active Steer and 19-inch wheels and tires).

Winning comparison tests also extended to the 2006 M35 last month when it bested five other V6-powered mid-size luxury sport sedans in a Motor Trend article appearing in their March 2005 issue.

(April 11, 2005)

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