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.September 08, 2004
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BMW Group Maintains High Growth Tempo In August

  • BMW brand increases by 9.6% on a month-on-month basis

  • Over 5,000 MINI Convertibles already delivered

MINI Convertible

Photo: Automotive Intelligence

Munich - The BMW Group is still gaining speed when it comes to sales. In August, the number of BMW, MINI and Rolls-Royce brand cars delivered to customers rose by 8.0% to 80,522 (previous year: 74,552). For the period January to August inclusive, this means that sales are up 7.9% to 769,086 units (previous year: 712,684). All the regions contributed to this positive development. 

The largest single market, with 192,233 automobiles sold up to and including August, is still the USA (previous year: 185,355/+3.7%). This is followed by Germany with 179,516 units (previous year: 167,772/+7.0%). The third largest market is the United Kingdom, where 90,660 BMWs, MINIs and Rolls-Royces left the dealerships (previous year: 86.716/+4,5%).

The regions of Eastern Europe and South America developed at above-average growth rates. The number of deliveries in Eastern Europe up to and including August rose by 35.6% to 9,589 automobiles (previous year: 7,074). In the most important South American markets (Argentina, Brazil, Chile), the downward trend of the last few years has been reversed in the course of the year so far. Demand for BMW Group automobiles has risen strongly again, and in the period up to the end of August, 1,749 BMW Group vehicles were handed over to customers, which is 73.7% more than in the same period last year (1,007).

Sales of the BMW brand rose by 9.6% in August compared with the same month last year, to 68,653 vehicles (previous year: 62,667). Up to and including last month, the increase is with 645,703 automobiles 8.7% (previous year: 594,156). Sales were driven both by the established product range and also the new model series, the X3 and 6 Series, which have only been available since this year. Sales of the X3 passed the 50,000 mark in August. Since the market launch in January, 50,821 BMW X3 have been delivered to customers. The new 6 Series, which has also been available since January, has been given a similarly superb reception in the market. By the end of August, 13,748 BMW 6 Series units had already left the dealerships; of these, 8,440 were the coupe version and 5,308 were convertibles. Interest in the new BMW 1 Series is also extremely satisfactory. This new premium product in the compact class will be delivered to customers from the dealerships up from Saturday next week, September 18.

Over 5,000 MINI Convertibles sold less than two months after the market launch

Sales developments for the MINI brand have been determined in recent months by production changes in the Oxford plant. These had become necessary partly as a result of the market launch of the convertible versions of the MINI One, MINI Cooper and Cooper S, and also due to the model revision of the MINI One, MINI Cooper and Cooper S. Nonetheless, sales of the MINI brand in August, at 11,812 deliveries, almost maintained the level of the previous year (11,874/-0.5%). For the period up to and including August, MINI sales are up 3.8% (122,968/previous year: 118,482). The MINI Convertible, which has only been available for two months, has already been delivered 5,071 times to buyers.

Rolls-Royce delivered 57 Phantoms to customers in August. This brings the number of vehicles sold in the first eight months of the year to 415.

Motorcycle sales showed a clear positive development in August, with 6,367 units sold, which is an increase of 5.2%. After a weaker first half-year due to model cycle factors, a slight growth (+0.9%) had already been recorded in July. For the period up to and including August, sales, at 64,785 motorcycles, are still 3.9% below last year's level.

BMW Group sales August / Year to Date 2004 at a glance (see attached document for chart)


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