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.September 01, 2004
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In Honor of 10th Anniversary of Democracy in South Africa, BMW to Produce 10 Limited Edition Cars to be Personally Signed by Nelson Mandela

  • Democracy Cars to be Auctioned Off in Fall, 2004 

  • Proceeds to be Donated to the Nelson Mandela Children's Fund

Photo: BMW

WOODCLIFF LAKE, N.J. - Nelson Mandela and BMW of North America announced that in honor of the 10th anniversary of the first democratic elections held in South Africa, BMW will produce 10 limited edition 3 series vehicles, or 'Democracy Cars,' which have been personally signed by Mandela. The 'Democracy Cars' will be auctioned off in the Fall, with the proceeds donated to the Nelson Mandela Children's Fund, which assists disadvantaged children and youth in South Africa, and informs the public about the social and economic challenges they face.

The limited edition cars will be built through a donation of time, material and energy on the part of BMW South Africa employees. Many suppliers will provide parts and components at no charge. Mandela placed his signature on a prominent area of the interior trim. A plaque verifying the authenticity of the signature will also be affixed.

 

BMW of North America will auction off two of the vehicles, while the remaining eight cars will be auctioned off in South Africa.

"Upon the historic occasion of the 10th anniversary of democratic elections in South Africa, we are proud to announce this special new auction," said Tom Purves, Chairman and CEO of BMW (US) Holding Corp. "Nelson Mandela is a symbol of hope, integrity and courage to millions of people around the world. We are delighted to have his participation in the 'Democracy Cars' program, and we cannot think of a better recipient for the proceeds of the auction than the Nelson Mandela Children's Fund."

The pioneering investments undertaken by BMW in South Africa since 1994 have led to an improvement in the lives of many South Africans. BMW South Africa's export program and attainment of international quality standards are iconic achievements and are frequently cited by South Africa's most influential people, including President Mandela. BMW South Africa's successes reflect the opportunities and accomplishments since 1994 and are part of the overall ongoing achievements in South Africa.

Celebratory events are been planned in South Africa as well as the rest of the world for the 10th anniversary.

(Aug 26, 2004)


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