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.December
08, 2004
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In Europe, where demand for passenger cars increased only little, Hyundai's registrations grew by 34 percent until the end of November, for a market share of 2.2 percent, compared with 1.7 percent in November last year. In November, Hyundai sold 27,540 units in Europe: 16,293 passenger cars, 10,327 recreational vehicles (SUV and MPV), and 920 LCV. In a statement, President Kwang Heum Um of Hyundai Motor Europe GmbH attributed the sales growth in part to the growing recognition of Hyundai's product quality. He regards the strengthened dealer and distribution system in Europe as another major contributing factor, since this added customer confidence in Hyundai's sales- and after sales services - critical factors for the company's sustained success. "The critical drivers for our growth are the combination of our market competence and our market fitness", said Um. "We are tailoring products to regional markets with a technology concept, that allows us to develop outstanding qualitative cars. We not only exactly meet the needs of a wide group of buyers, but complement these with services that are the decisive extra for consumer to become Hyundai customers." (December 2, 2004)
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