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May 07May 21, 2003
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This Week:

• MINI Confirms New Convertible Models

• DaimlerChrysler Puts More Fuel Cell Vehicles on the Road

• GM Design Celebrates 75 Years Of History With Eyes On Design

• The successful New Beetle Cabriolet

• Peugeot launches Smartnav as an approved accessory across all models

• Cadillac Announces Competitive Pricing For 2004 SRX

• MG Rover Group Re-Enters The Japanese Market

• Coveted US award for Mercedes safety engineer Karl-Heinz Baumann

• Ford Opens New R&D Centre In Windsor For Engine & Transmission Testing

• New Fiat Punto

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Peugeot launches Smartnav as an approved accessory across all models
 

London - Peugeot Motor Company Plc announced that it will be offering Smartnav, the latest innovation in satellite navigation, as an approved accessory across its entire UK model range. Smartnav, by Trafficmaster, has quickly established a unique position in the satellite navigation marketplace since its launch last year. Compared to other navigation systems, Smartnav is extremely easy to use and routes are prepared using Trafficmaster's unique live, incident, historic and predictive traffic data, making it one of the most advanced systems available - whilst being only around one half of the cost of other navigation systems.

Peugeot sold in excess of 200,000 cars in the UK last year with the third largest share of the UK car market. Smartnav combines navigation with a number of additional motoring services, such as an emergency and breakdown feature and a new Safe Speed (1) option, it is therefore anticipated that it will appeal to a broad range of Peugeot's customers.

Peter Williams, Peugeot's Parts & Service Commercial Director comments: "Demand for satellite navigation has increased significantly over the last 12 months. We believe Smartnav's unique features and high quality traffic content differentiates it from the competition and provides a comprehensive and affordable solution for our customers."

David Martell, Chief Executive, Trafficmaster Plc adds: "This deal with Peugeot represents a significant development for Smartnav and demonstrates there is a growing demand from motorists for in-car navigation and driver information services - we look forward to a long and successful business relationship."

Priced at just £625 fitted including VAT for the standard installation, Smartnav is available to Peugeot customers through its 350 UK dealerships from Monday, 19th May 2003.

(May 19, 2003)