News of October 16, 2002
MINI Cooper Ranked Most Appealing
Captures Highest Ranking in J.D. Power and Associates Study for Compact Car
Woodcliff Lake, New Jersey - The MINI Cooper has taken home highest honors as the most appealing compact car in J.D. Power and Associates 2002 APEAL study within the car's first year of production.
The study, in its seventh year, surveyed new-vehicle owners who evaluated the car based on their delight with design, layout, content and performance during the first 90 days of ownership. The MINI Cooper came out highest in its segment with its fun design, exciting performance and the product substance customers have come to expect from a premium offering.
"We are excited to have received this award", commented Jack Pitney, General Manager of MINI USA. "To receive this honor in less than seven months since launch is a true testament of how much fun and enjoyment owners are having behind the wheel of their MINIs."
According to J.D. Power and Associates, manufacturers, such as MINI, are willing to take bold risks and are creating new icons that are proving to be popular in the market place. The firm noted the all-new MINI Cooper has replaced the Volkswagen Beetle, which previously topped the segment since 1998.
The J.D. Power and Associates results are particularly noteworthy, given that in 2002, MINI not only re-launched the MINI brand in the U.S. and two new models, but also created a new automotive sector: the premium, small car. These successes are reflected in sales that have passed the 15,000 mark in the 27 weeks since the brand's re-launch on March 22.
Prices for MINI products begin at $16,975 (including delivery charges) for the 2002 MINI Cooper.
(October 10, 2002)