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News of August 01, 2002

BMW Highest Scoring Brand in 2002 Total Quality Index

3 Series and X5 Win Total Quality Awards

Woodcliff Lake, New Jersey - For the fourth consecutive year, BMW scored a big victory in the Strategic Vision's 2002 Total Quality Index (TQI), winning the title of Highest Scoring Brand, and also winning Total Quality Awards for the 3 Series and the X5. BMW is the only European Luxury carmaker to win TQI awards this year.

The 3 Series was tops in the "Near-Luxury Car" segment for the fourth consecutive year, with an leading score of 919 points out of a possible 1000, the second highest score in the entire seventeen segment survey. Strategic Vision Editors commented, "The 3 Series...revs up the emotional cylinders for its owners in all three aggregate areas of freedom, esteem and harmony on a very strong base of security." The 3 Series has been basking in the glow of myriad other awards this year, such as "Best Sedan" in Autoweek's "America's Best" Survey, "Best Coupe" and "Best Luxury Car under $40,000" in the "2002 Readers' Choice All-Star Awards" in Automobile Magazine, and a "10-Best" award from Car and Driver Magazine.

The X5 was the leader in the "Luxury SUV" segment with 904 points. In describing the X5, Strategic Vision Editors said, "...the X5 scores well in craftsmanship, ride and handling, as well as roadability and style. It provides a great sense of freedom, especially in power and control, esteem and balance." The X5 has also been awarded accolades such as "Best Mid-Size Sport Utility Vehicle" from Automobile Magazine, Best Sport Utility Vehicle in Robb Report's "Best of the Best" 2002 and "Best SUV" in Money Magazine's "Annual Car Guide 2002."

Calculated annually by the San Diego-based research firm, the widely watched Total Quality Index measures the complete ownership experience, including the emotions generated. It surveyed October and November 2001 buyers of 2002 models after 90 days of ownership. Just under 47,000 buyers rated vehicles they had purchased. "From our work, we know value is a vital part of new owner satisfaction," says Dr. Darrel Edwards, Strategic Vision president. The survey includes all cars sold in North America.

(July 25, 2002)

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