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.December 11, 2002
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This Week:

• Chevrolet Announces SSR Signature Series

• Arrival of Porsche Cayenne

• MINI Opens Its "Virtual" Factory

• Renault, Toyota and Mitsui Boost Partnership in Colombia

• The new Audi S4 - Supreme power and superior handling

• Ford Rouge Center Redevelopment Lays Foundation For Manufacturing Future

• GM Names Wagoner Next Chairman

• Volkswagen in China

• Aston Martin Jaguar Land Rover North America Reports Record November Sales For Land Rover In The United States

• Valeo consolidates its lighting activities in Spain

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Ford Rouge Center Redevelopment Lays Foundation For Manufacturing Future

Photos: Ford

DEARBORN, Mich. - The $2 billion redevelopment of the Ford Rouge Center will result in lean, flexible and sustainable manufacturing at one of the world's largest and oldest industrial icons.

The historic site is the home of the new Dearborn Truck Plant that will produce the new 2004 Ford F-150.

"I'm proud of the fact that we're building at an existing site. Rather than going to a greenfield location, we are recycling the Rouge," said Bill Ford, Chairman and CEO, Ford Motor Company. "We're demonstrating our commitment to our employees, our hometown and a 20th-century icon. As we celebrate our Centennial, the Rouge will stand as an enduring symbol of our rich heritage and our vision for the 21st century."

Construction of the new 2.5 million-square-foot Dearborn Truck Plant will be completed in 2003. Production of the 2004 Ford F -150 is scheduled to begin in 2004.

Public tours of the Ford Rouge Center will begin in 2004 with a family-friendly multimedia Visitor Center operated by the Henry Ford Museum and Greenfield Village. Millions of people had visited the Rouge before tours were discontinued in 1980.

The Ford Rouge Center has been designated a wildlife habitat by the Wildlife Habitat Council based on the innovative environmental initiatives that are part of the redevelopment project.

The world's largest living roof on an industrial building will effectively turn the roof of the Dearborn Truck Plant (DTP) Final Assembly building into a 10.4-acre garden. It will reduce storm water runoff, insulate the building, create oxygen and more than double the life of the roof.

The 600-acre center will use several ecologically advanced methods for storm water management and air quality, along with a soil restoration method called phytoremediation.

The center's main thoroughfare, Miller Road, is being transformed into a more attractive and environmentally effective gateway entrance that pays tribute to the area's rich past.

The Ford Rouge Center redevelopment also includes a new paint shop and completed improvements at Dearborn Engine and Fuel Tank Plant and Dearborn Stamping Plant.

(Dec. 3, 2002)