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News of  September 19, 2001

Vel Satis : Brand Ambassador

Vel Satis

Photo: Automotive Intelligence

Paris - Renault wishes to gain a firm foothold in the top-range market, a segment dominated in Europe by a number of manufacturers with solidly established images. To achieve its goal, Renault has adopted its own specific approach, drawing on the innovative values of the company and on French expertise in luxury products. A model symbolizing this desire for conquest, Vel Satis is both elegant and distinctive. The technology is there, but not ostentatiously. The design expresses Renault's natural concern for functionality. Compared with existing models, Vel Satis adds a degree of "soul" and emotion arising from the space made available by the high build, the generosity of the "first-class" seats, which recall the world of furniture, and the quest for refinement in the smallest detail: wood finish, stowages, and richness of materials. In short, Vel Satis creates an unequalled feeling of pleasure and embodies a certain way of living, one which will set Renault apart at the top of the range.

(Sept. 06, 2001)

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