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News of  September 12, 2001

David Friedman Appointed President Ford India Limited

NEW DELHI, INDIA – Ford India Limited announced the appointment of David Friedman as its new President. Friedman takes over from Philip G. Spender who is relocating to the United States to become President of Auto Alliance International, Inc., a Ford Motor Company joint venture with Mazda.

Friedman, 39, previously was Vice President - Finance and Systems at Ford India and was instrumental in developing the business model for the company’s operations. Apart from heading the financial operations of Ford India, Friedman also played a lead role in establishing Ford Information Technology Services India (FITSI), the hub for Ford’s IT initiatives in India and the Asia Pacific region.

Prior to assuming his responsibilities at Ford India, Friedman was Finance Director of Ford Vietnam Ltd. His other roles at Ford include Program Manager, Ford Motor (China) Ltd. and a variety of management positions at Ford Truck Operations and Vehicle Operations that focused on product planning, business strategy, finance and systems. Friedman joined Ford India in end-1998 and has since been a lead player in advancing Ford’s operations in the country.

Friedman will lead the new development phase of operations in Ford India and will put in place a growth strategy that will build on Ford IKON’s success by introducing new models. This includes Ford India's entry into the D segment with the launch of the new Ford Mondeo scheduled for end 2001.

Commenting on his new role as President of Ford India, Friedman said, “Ford India has continuously set benchmarks in the Indian automobile industry through its commitment to product innovation, customer care and a strong and viable business structure. The challenge now is to sustain this lead position, and also extend the Ford brand experience to other product segments. The Indian consumer can definitely look forward to more excitement from Ford.”

Lewis Booth, President, Ford Asia Pacific and Chairman of the Board of Directors of Ford India, said, “We recognise India as an important market for Ford. David’s rich and varied experience in the areas of finance, product planning and business systems in developing automobile markets around the world makes him the ideal choice for taking Ford India forward.”

Outgoing President Phil Spender said, “David and I – along with the rest of the Ford India team – have worked well together to complete the current phase of Ford India's development and prepare for the future. I am delighted that David will succeed me and wish him and the team all success in continuing to make it happen the Zinda Dil way!”

Friedman joined Ford Motor Company in 1986 as a financial analyst at the Dearborn Engine Plant in the Ford Rouge Complex at Dearborn, Michigan and has been with Ford for over 15 years. Friedman holds a bachelor's degree in International Relations from Georgetown University and an MBA in Finance and Economics from the University of Chicago.

(September 11, 2001)

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