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• DaimlerChrysler to Present Its Vision of "Accident-free Driving" at the IAA
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• New Thunderbird to be Unveiled by Ford Motor Company at September Society of Automotive Engineers
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News of  September 03, 2001

DaimlerChrysler to Present Its Vision of "Accident-free Driving" at the IAA

• Half of all accidents could be avoided in the future

• Presentation in the Forum Foyer

• Company is conducting interdisciplinary research for enhanced traffic safety

Stuttgart/Auburn Hills - At this year’s International Motor Show (IAA) in Frankfurt, DaimlerChrysler will be presenting its vision of “accident-free driving” as a brand-independent corporate theme. To help turn this vision into reality, the company is conducting research into innovative assistance systems that support drivers and keep them informed of traffic developments. In addition, the systems can react to critical situations more rapidly and appropriately than the driver. “This will help us avoid half of all accidents in the future,” says Klaus-Dieter Vöhringer, DaimlerChrysler Executive Vice President, Research and Technology. “The number of fatalities and injuries will thus substantially decrease in the next 15 to 20 years, provided the vehicles involved are equipped with driver assistance systems.”

DaimlerChrysler will present its “accident-free driving” vision at the DaimlerChrysler Piazza in the Forum Foyer from September 13 – 23, 2001, thereby making it the focus of the individual brand presentations.

“Our lead in such innovative research is the result of long-term investment and global cooperation,” says Vöhringer. “But it’s not only Mercedes-Benz drivers who will benefit from advanced driver assistance systems; we want to make driving and traffic safer for everyone on our streets and roads.” Nevertheless, Vöhringer points out that technology can never be used as a substitute for the driver’s responsibility for his or her own vehicle. In addition to the development of vehicle-related systems, DaimlerChrysler’s complete safety concept therefore incorporates the establishment of an advanced infrastructure adapted to the volume of traffic on the road as well as traffic safety educational measures for children and teenagers in particular.

The “accident-free driving” research program is also intended to further strengthen DaimlerChrysler’s position as a leader in innovation in the automotive industry. The company was in fact a pioneer in the development of passive safety solutions, such as the “survival cell.” Today, there is great potential in the area of active safety — for example, through systems that can recognize objects and other aspects of the vehicle’s surroundings, as well as innovations in the design of human-machine interaction systems. Unlike passive safety systems, active systems are designed to prevent accidents from happening rather than simply mitigating their effects. DaimlerChrysler therefore intends to play a very important role in the development of such technology. To this end, the company is working with European partners on the development of standardized methods for evaluating the safety enhancement performance of driver assistance systems.

(August 29, 2001)

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