This Week:

• A Mercedes-Benz Classic Exits the Stage: The Last Current Generation SL-Class Roadster Rolls off the Line
  .

• GM Introduces Chevrolet Cruze For Asian Markets Compact Lifestyle Passenger Car Co-developed With Suzuki
  .

• PSA PEUGEOT CITROËN and TOYOTA MOTOR CORPORATION Announce They Should Sign Agreement on Joint Development and Joint Production
  .

• BMW 3 Series is America's Best Loved Car 
  .

• Audi reveals secret: Petrol direct injection triumphant at Le Mans / racing technology also for production vehicles
  .

• Renault confirms its lead in France in the first half of 2001
  .

• Toyota Announces Executive Management Changes
  .

• 112th Annual General Meeting of AUDI AG
  .

• BMW of North America Names Rob Mitchell To Head Corporate Communications Department
  .

• EPCOS/SIA Electronics Innovation Award for Valeo and Renault
  .

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News of  July 04, 2001

BMW of North America Names Rob Mitchell To Head Corporate Communications Department

Woodcliff Lake, New Jersey - BMW of North America, LLC announced that it has named Rob Mitchell as Manager, Corporate Communications Department. Mitchell is a twenty-five year veteran at BMW of North America and succeeds Jack Pitney, who was promoted to General Manager in charge of the new MINI brand.

Following his experience in BMW retails sales, Mitchell joined BMW of North America in 1976 as a Regional Sales Training Manager. Two years later, he was named National Sales Training Manager.

In 1981, after BMW of North America took over the sales and distribution of BMW motorcycles in the US, Mitchell joined the Motorcycle Group as Marketing Manager.

He joined the Corporate Communications Department in 1986 as Product Communications Manager, being responsible for media relations for all BMW products, technology and motorsports.

(July 1, 2001)

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