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Automotive Intelligence News

News of  August 15, 2001


 


2001 Lincoln Navigator Receives Top Vehicle Satisfaction Award

Lincoln Navigator

Photo: Ford

IRVINE, Calif. – The 2001 Lincoln Navigator recently received the top vehicle satisfaction award in both the SUV and Total Truck categories from AutoPacific, an automotive marketing and product consulting firm.

AutoPacific obtains the vehicle satisfaction scores by calculating the results from a questionnaire that is distributed to customers who purchase their new model year vehicles between September and November. The scores are based on overall product quality, vehicle satisfaction and dealership experience. For 2001 model year vehicles, more than 34,000 new car and light truck owners were surveyed, with the Lincoln Navigator beating out 79 other trucks.

“We are thrilled that our customers have honored Lincoln with this award, but more importantly we are very pleased with the great work our dealers are doing in terms of customer satisfaction,” says Lisa Bacus, Lincoln Navigator brand manager. “Producing a quality vehicle is just the start to satisfying customers. Our goal is to provide consumers with an overall American Luxury experience from the time they walk into a Lincoln dealership to the time they drive away, and this award confirms our commitment.”

(Aug. 13, 2001)

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