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News of  August 15, 2001

BMW Of North America To Launch Next Generation Telematics Services

WOODCLIFF LAKE, NJ - BMW of North America, LLC, has selected ATX Technologies of Dallas, TX and Cross Country Automotive Services of Boston, MA to develop enhanced integrated telematics services for its model year 2003 vehicles. Services such as automatic collision notification and one-press-of-the-button emergency call response will provide BMW drivers with the latest advances in summoning assistance and emergency medical help.

Location-based roadside assistance will be delivered by Cross Country Automotive Services in concert with ATX Technologies. This telematics solution will be able to accurately locate motorists who require roadside assistance in the United States and Puerto Rico, in turn allowing prompt dispatching of the nearest available service provider. The ultimate goal is to reduce customer down time when rendering assistance.

BMW of North America, LLC, pioneered the introduction of on-board navigation systems when it first offered nationwide map database coverage with its 1997 model year 5 and 7 Series. When combined with an integrated cellular telephone, location enhanced roadside and emergency assistance became just a push of the button away. This combination became a standard offering on all 7 Series, effective March 2000. BMW's telematics service has been continuously enhanced since its launch, with the model year 2003 application targeted to offer upgraded services, with or without the on-board navigation system.

Hans Duenzl, Vice President of Aftersales & Engineering at BMW of North America, stated: "The alliance of ATX Technologies and Cross Country Automotive Services will result in greater customer satisfaction due to quicker response times. BMW believes this is a break-through solution delivered by two respected telematics service providers. We believe that telematics should be designed to reinforce our customers' expectations that BMW is providing them with leading edge technology and safety."

(August 14, 2001)

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