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 News of December 14, 1999
General Motors, Fuji Heavy Industries Form Broad
Alliance / Global Automakers Look to Share Manufacturing, Products, Technology
. |
TOKYO, Dec. 10, 1999 - GM to Take 20 Percent Stake in Fuji, Maker of
Subaru Cars and Trucks. General Motors Corp. and Fuji Heavy Industries Ltd. announced
today that they have formed a broad strategic alliance that will allow the two global auto
makers to collaborate in the design, development and manufacture of cars, trucks and
related technology. As part of the alliance, GM will buy a $1.4 billion, 20-percent
equity stake in Fuji, the maker of Subaru cars and trucks. Tokyo-based Fuji will remain an
independent company with Detroit-based GM as its largest shareholder. |

G. Richard Wagoner
Photo: GM |
.
The alliance agreement covers all aspects of the partners' business in all regions of the
world. The companies anticipate that the partnership will focus initially on the design
and manufacture of small and midsize sport utility vehicles, all-wheel-drive systems,
continuously variable transmissions for mini cars, and integrated vehicle control systems.
The companies also plan to work together on advanced technologies."This is a
partnership that will make both GM and Fuji stronger companies in an increasingly
competitive, global industry," said G. Richard Wagoner Jr., GM president and chief
operating officer. "The potential of the GM-Fuji alliance is significant. We come
together as two healthy auto makers whose operations and areas of expertise complement one
another."
Takeshi Tanaka, president and chief executive officer of Fuji, said his company was
attracted to GM in part because of the success of GM's relationships with Isuzu Motors
Ltd. and Suzuki Motor Corp. GM has a 49 percent stake in Isuzu and owns 10 percent of
Suzuki. "The GM alliance model, which allows a high level of management autonomy
based on the principle of a true partnership, appealed to us and gave us the confidence to
take this major step," Tanaka said. Tanaka said the potential for growth of FHI's
business around the world was a key element that led to the agreement.
Both companies have agreed to exchange preliminary information on their ongoing work in
advanced future technologies, such as alternative propulsion systems and so-called
"intelligent vehicles," to identify opportunities for joint research and
development. GM's equity participation indicates the seriousness with which each company
is approaching the new alliance. Fuji is strong financially, so a capital infusion was not
a necessity. The GM-Fuji alliance will complement the similar partnerships GM already
enjoys with Isuzu and Suzuki, he added.
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