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BMW : World Wide Sales 2000
Professor Dr.-Ing. Joachim Milberg made the following comment at today's BMW press conference in Detroit: "These sales figures are clear proof of the reputation enjoyed by our products, the variety of our model range - and thus the success of our premium brand strategy". The ten biggest BMW sales markets in the year 2000 were (in order of sales volume). Germany with approx. 240,600 vehicles (an increase of 0.2 percent over the previous year), USA with 189,423 vehicles (plus 22 percent), United Kingdom with approx. 68,300 (minus 3 percent), Italy with approx. 43,900 (plus 10 percent), Japan with approx. 35,900 (plus 2 percent), France with approx. 33,900 (plus 7 percent), Spain with approx. 27,600 (plus 18 percent), Belgium with approx. 22,400 (plus 19 percent), South Africa with approx. 16,200 (plus 13 percent) and Netherlands with approx. 14,500 vehicles (an increase of 5 percent over the previous year). In its home market of Germany, BMW ended the year 2000 with the highest market share of all time: according to the reliable December estimates, around 238,000 BMW vehicles were registered in Germany over the last twelve months - corresponding to a market share of 7.0% (after 6.2% in the previous year). Once again, the group was thus able to increase registrations over the previous year despite the general negative trend (minus around ten percent) recorded by the market as a whole. In the USA - BMW's most important market abroad - deliveries to customers increased by about a quarter to 189,423 vehicles (previous year: 154,970). The X5 Sports Activity Vehicle and the 3 series played a particularly important part in this success. It was pleasing to note that sales of the 5 series also grew. BMW sales in the USA have almost doubled over the last five years. These outstanding sales successes were also reflected in the increased profitability of the company. The BMW Group achieved better results than ever before in terms of both turnover and profit-sales ratio. Worldwide sales of BMW motorcycles also set new records. Altogether, around 74,500 BMW motorcycles were sold in the year 2000, representing an increase of over 14 percent over the previous year (65,168 units). Sales showed a clear increase in the two most important markets - Germany, with an increase of 6 percent to approx. 23,400 motorcycles (previous year: 22,211) and the USA, with an increase of 19 percent to approx. 12,000 motorcycles (previous year: 10,088). The sporty M3 Convertible is celebrating its world premiere at the North American International Auto Show in Detroit. This open-top version of the M3 Coupé, which was successfully launched recently, is an attractive four-seater sports car that will be appearing on the market in spring 2001, thus completing the M3 range. In addition, the new high-performance version of the X5 Sports Activity Vehicle is also making its world début in Detroit: the X5 4.6is. Thus, from autumn 2001, the BMW Group will also be offering lovers of higher-powered vehicles the opportunity to experience a very special dimension of sports motoring.
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