The greatest growth driver was once more the Asian market: In China including Hong Kong, Mercedes-Benz delivered 22,438 vehicles in April, 38.2% more than in the same month of the previous year. In mid-April the company celebrated the world premiere of the new C-Class long version at the “Auto China” motor show in Beijing. The new extended C-Class version, which is 80 millimeters longer, will be produced at Beijing Benz Automotive Co., Ltd. (BBAC) in Beijing exclusively for the Chinese market and will come on the market there in the third quarter. The introduction of the model marks another milestone in the implementation of Daimler’s China strategy. China is the second-largest market for the C-Class sedan after the USA.

Sales also developed very well in the other Asian markets: In Taiwan and South Korea, the company posted further sales records and double-digit growth rates. Despite the difficult market environment in Japan caused by a sales tax increase, Mercedes-Benz maintained its standing as the most registered premium manufacturer.

Among the model series, the compact car models of Mercedes-Benz continue to develop very well. In April, the brand sold 36,625 vehicles of the A-, B-, CLA- and GLA-Class (+20.3%). The compact SUV GLA has been on European roads since March and won the “Design Trophy Award” of the German magazine “Auto Zeitung” in the SUV category in April.

The demand for the models of the E-Class family was particularly strong in April. Worldwide, 23,107 customers opted for a sedan or an estate (+33.0%). Strong growth was also posted by the E-Class coupe with a sales increase of 50.9% in April. The brand subsumes its coupes, convertibles and roadsters under the umbrella term “Mercedes-Benz Dream cars”. Since the beginning of the year, more than 50,000 of these dream cars with the star have been delivered to customers. As the summer approaches, the Mercedes-Benz convertibles are in special demand -- since the beginning of the year, round about 20,000 customers have opted for open-air driving.

The flagship of the brand, the S-Class, was delivered to customers 8,213 times in April, or twice as often as in the same month of the previous year. The Mercedes-Benz S-Class has been the best-selling luxury sedan in the world for long.

The SUVs with the star continue to be successful: In April, Mercedes-Benz sold 28,656 vehicles of the SUV segment, more than ever before (+9.1%). At the motor show in Beijing in April the company presented the Concept Coupe SUV – a four-door, all-wheel-drive coupe with the advantages of an SUV. The extremely sporty study offers a glimpse into next year’s series vehicle.

The compact city car smart fortwo was handed over to customers 8,392 times in April (PY 8,740 units). The two-seater is attracting increasing numbers of customers, especially in the USA (+57.1%) and in China (+20.9%). The next generation of the smart will celebrate its world premiere in Berlin, Germany in July with a two- and four-seater.

Overview of sales by Mercedes-Benz Cars

Photos: MB

(May 06, 2014)