September 2013
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Exclusively Hybrid: Toyota at the Frankfurt Motor
Show 2013

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World premiere of the new Yaris Hybrid-R
concept
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Toyota Hybrid: 16 years old and already a world
leader
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Fuel Cell: next-step towards the ultimate
zero-emission car
Brussels, Belgium - At 2013 Frankfurt Motor Show, the Toyota stand will
be devoted entirely to Hybrid. A presence entirely dedicated to Toyota
Hybrid technology and products, featuring the World Premiere of the
Yaris Hybrid-R concept and a preview of the next-step in Fuel Cell
technology.
Only 16 years young, Toyota’s Hybrid portfolio counts no less than 23
models sold in 80 countries around the world. As of the end of July
2013, Toyota Motor Corporation has sold over 5.5 million Hybrid
products. But this is only the beginning of the story. At the Frankfurt
Motor Show, Toyota will unveil further potential technology directions
in the future of low-emission and zero-emission vehicles.
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Yaris Hybrid-R concept
The Yaris Hybrid-R is an exciting concept car created as a clear
showcase of possible ideas for the development of hybrid technology for
maximum performance and increased driving pleasure.
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Based on the Yaris 3-door, the Yaris Hybrid-R concept hybrid powertrain
combines the powerful 1.6l Global Race Engine (GRE) developed by Toyota
Motorsport GmbH (TMG) with two powerful electric motors to provide an
‘intelligent’ electric four-wheel drive capability. Just like in the
TS030 HYBRID, the energy recovered during the braking phase is stored in
a super capacitor, particularly suitable for a sports car because of its
high power density and quick charge and discharge speeds. The result is
a highly focused concept car dedicated to maximising driving pleasure on
road and on track.
Toyota Hybrid: Only 16 years old and already a
world leader
Toyota has been researching and developing environmentally-friendly
mobility solutions for over 40 years. As a result, the company has
established a significant lead in the design and production of full
hybrid powertrain technology. 16 years young, this technology has
already made Toyota Motor Corporation a world leader with 23 full hybrid
vehicles on sale in 80 countries and regions worldwide – four times as
many as any other competitor. Cumulative global sales of Toyota and
Lexus hybrids exceeded 5.5 million units at the end of July, of which
more than 10% were sold in Europe. This global fleet has already saved
around 12 billion litres of fuel and 34 million tonnes of CO2 emissions
compared to conventional vehicles.
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Moving forward, 16 new or updated hybrids will be introduced by the end
of 2015.
Fuel Cell: Next-step towards the ultimate
zero-emission car
Toyota believes that the solutions to energy and emissions issues
offered by the Fuel Cell Hybrid Vehicle (FCHV) make it the closest
technology yet to the ultimate zero-emission car, with hydrogen as an
ideal, ultra-clean energy carrier. Before the launch of its production
car by 2015, Toyota will display the latest status of its technology
development.
Photo: Toyota
(August 19, 2013)
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