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December 2013
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Audi decides on development of
Q1 as a new member of the Q family
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Production of the new compact SUV as of 2016 at
the plant in Ingolstadt
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Audi CEO Rupert Stadler: “The Q1 is a key
component of our growth strategy.”
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Chairman of the General Works Council, Peter
Mosch, welcomes the decision
Ingolstadt - There is to be an addition to Audi’s Q model family. The
Board of Management and the Works Council of AUDI AG today announced
that a new model will roll off the assembly lines in Ingolstadt as of
2016: the Q1.
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“The Audi Q1 is part of our broad-based
SUV strategy. It is designed on the basis of the modular transverse
engine concept and will round off our Q series at the bottom end,”
stated Rupert Stadler, Chairman of the Board of Management of AUDI AG.
As an attractive entry into the Q family, the new model will make a
strong contribution to the company’s ongoing growth and will strengthen
its international competitiveness. Audi is continuing its model
offensive with the Q1; by 2020, the automaker will expand its product
range from the current 49 to more than 60 models. By then, Audi will
reach total unit sales of more than two million automobiles each year.
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The decision to produce the new model will
help to secure utilization of capacity at the main plant in
Ingolstadt over the long term. At this site, Audi produces
models in the A and B segments, namely the A3 and A3 Sportback
and the A4/A5 family. Peter Mosch, Chairman of the General Works
Council, welcomes the decision: “This is a clear commitment to
Ingolstadt as a production site. We will continue to make all
efforts to develop the plant even further as the leading
technological site of the Audi Group.” The decision on the new
model is regarded as proof that employee codetermination secures
jobs and that the internationalization of the Audi group is not
taking place at the expense of the sites in Germany.
The Q family currently comprises the Audi Q3, RS Q3, Q5, SQ5 and Q7. The
Q5 is the global market leader in its direct competitive environment.
This year, Audi had already delivered 194,430 units of the Q5 to
customers by the end of October, which is 17 percent more than in the
prior-year period. Approximately 230,000 units of this model are planned
to be built in 2013, which is more than half of the total Q volume. The
proportion of the company’s total production volume accounted for by
SUVs will be about 28 percent this year, and is planned to rise to more
than 35 percent by 2020. Overall, Audi has produced and delivered to
customers more than 1.5 million automobiles of the Q family since the
market launch of the first SUV in 2006. |
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Photo: Audi
(2013-12-02)
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