The Name for the new
Porsche SUV is Macan
Stuttgart - Porsches’s
new sports car in the SUV segment has been given the name Macan. The
name Macan is derived from the Indonesian word for tiger and combines
suppleness, power, fascination and dynamics – core characteristics of
the new off-road car.
“The Macan combines all
sports car characteristics with the benefits of a SUV and is a genuine
Porsche”, said Bernhard Maier, Member of the Executive Board Sales and
Marketing of Porsche AG. “The name of a new Porsche has to fit with the
brand, sound good in very many languages and dialects and evoke positive
associations.”
As the fifth Porsche
model line, the Macan is a central plank of Strategy 2018, by which the
sports car manufacturer wishes to expand its model portfolio. Porsche
intends the Macan to emulate the success of the Cayenne. The SUV will
start coming off the production lines in Leipzig in 2013. To that end,
the site in this city in Saxony is being expanded into a fully-fledged
production plant including body assembly line and paint shop – with 500
million euro of investment one of the biggest building projects in
Porsche’s corporate history. In the medium-term, the sports car
manufacturer will be creating more than 1,000 new jobs here.
