M genes as standard: the BMW M Performance
Automobiles
BMW X5 M
Munich - In spring 2012, BMW M GmbH will
unveil a new product range for drivers seeking a particularly sporty
driving experience, yet who also value the familiar comfort and
practicality of BMW models. The BMW M Performance Automobiles offer
exclusive engine variants, noticeably enhanced agility and outstanding
precision on the road, plus design laced with emotional appeal. The
harmonious interplay of engine output, power transfer, chassis
technology and aerodynamic balance provides a captivating showcase for
the familiar M genes – in day-to-day driving and beyond. The BMW M
Performance Automobiles will be presented to the global public for the
first time at the International Geneva Motor Show 2012 which takes place
from 8 – 18 March.
The BMW M Performance Automobiles
represent a totally new model category none of its rivals can offer.
Only the high-performance sports cars from BMW M GmbH provide a more
convincing execution of an overall concept focused on inspirational
driving dynamics. “We are targeting our efforts at customers looking for
more emotionality and more performance, but who don’t want to forgo the
everyday usability of their cars,” said Dr Friedrich Nitschke, President
of BMW M GmbH.
Nitschke announced plans for further
additions to the new product line-up, referring to “a range including a
wide variety of model series, as well as both petrol and diesel-engined
variants”. The intelligent all-wheel-drive system BMW xDrive would also
play a significant role in the BMW M Performance Automobiles, he added.
2011 will go down as one of the most
successful years for BMW M GmbH since the company was founded. In
addition to the BMW 1 Series M Coupe, which marked BMW M GmbH’s first
ever foray into the premium compact segment, last year also saw the
successful introduction of the new BMW M5. The imminent arrival of the
BMW M Performance Automobiles provides 2012 – which will also feature
the world premiere of the new BMW M6, among others – with an early
highlight.
“The BMW M Performance Automobiles benefit
from the full expertise of BMW M GmbH,” explained Nitschke. The BMW
Group subsidiary can call on decades of motor sport experience when it
comes to translating outstanding engine power into excellent dynamics.
This development expertise also imbues the BMW M Performance Automobiles
with their distinctive character.
The models in the new product category
follow in the tyre tracks of the BMW M535i, which was unveiled in 1980
and went on to capture the hearts of performance-minded customers with
its extra power, precisely tuned chassis technology and subtly modified
design. A fresh addition to the BMW 5 Series ranks, the Sedan remained a
highly successful member of the line-up through two model generations
and – up to 1987 – with the BMW M5 for company within the range. “Our
aim with the BMW M Performance Automobiles is to continue this
tradition,” confirmed Nitschke.
