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Korea: Key to Renault’s Worldwide Expansion
Formed in 1999, the
Renault-Nissan Alliance achieved a record 8.03 million vehicle sales in
2011 in nearly 200 countries. Brands include Renault,
Nissan, Infiniti, Dacia and Renault Samsung Motors.
RSM is a key asset for
French automaker Renault as it increases its industrial footprint and
sales volume outside western Europe, particularly in fast-growing
Asia-Pacific markets.
Renault, which is
expanding significantly outside of its historic core markets, is
expected to sell more than 50 percent of its vehicles outside of Western
Europe in 2013, from 43 percent in 2011 and 37 percent in 2010.
Renault aims to
achieve a 10 percent market share in Korea, up from 7 percent in 2011.
As part of the “RSM
Revival Plan,” RSM will introduce a new small crossover and the
zero-emission SM3 ZE in 2013. RSM’s current lineup includes the SM3
compact, the SM5 midsize sedan, the SM7 large sedan (adapted
for China as Renault Talisman) and the QM5 SUV, which is sold as the
Renault Koleos outside Korea.
(July 20, 2012)
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