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Unprecedented launch schedule
The five launches planned in a
period of just 15 months constitute a first not just for Renault
but for the Indian market itself. Fluence, the first launch in
the product offensive and Renault’s flagship in India, was
released in late May, and the reaction has been very positive.
Fluence will be followed by Koleos, positioned in the premium
SUV segment. The third vehicle will be a compact car built on an
Alliance platform that will represent the core range model.
Together with a fifth vehicle to be presented at a later date,
these cars will form the most youthful range on the Indian
market.
Product offering bolstered by
network and top-quality services
High-quality services and an
extensive network are essential to winning customer loyalty.
Renault India is developing a dealership network, which
currently includes 14 dealerships. The company’s aim is to
increase that number to 40 by the end of the year and to 100 at
end-2012 (covering 55 cities or 90% of the market). In addition,
the service offer includes a comprehensive package called
“Renault Complete Care”, comprising technicians trained in
France, at every dealership, a four-year/80,000 km warranty and
a one-year warranty for maintenance and repair, free service
coupons at 2,000 km, 10,000 km and 20,000 km, and 24/7
assistance.
“We understand that the Indian
customer is extremely value conscious, hence our commitment to
globally benchmarked product quality, service and after-sales
quality and network quality” says Jérôme Stoll, Executive VP,
Sales and Marketing.
India, the third pillar of
Renault’s international strategy
With Brazil and Russia, India is
one of the three pillars of the Group’s international strategy.
The development of Renault activities in India reflects the
company’s aim to become a major player in this fast-growing
market. RENAULT IN INDIA COMPRISES: - an Alliance plant with a
capacity of 400,000 vehicles/year by 2015 (Chennai) - an
Alliance engineering centre, Renault Nissan Technology and
Business India Pvt Ltd (Chennai) - a sales subsidiary, Renault
India Private Ltd (Chennai) - a logistics and export center for
Renault and Nissan parts (Pune) - 14 dealerships in 14 cities in
May 2011 (100 planned by Dec-2012) THE INDIAN MARKET - 20%
annual growth (1,2 million vehicles in 2005, 3 million expected
by end 2011) - the fourth largest global market by 2015 - 60% of
first-time buyers and 57% of car buyers are under the age of 35
(2009 figures).
Photo: Renault
(June 21, 2011) |
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