SEMA 2010: Chevrolet To
Unveil New Concepts Aimed At Visual, High-Performance And
Environmental Appeal
LAS VEGAS – At this week’s annual
SEMA Show, Chevrolet will showcase how new designs, technologies
and accessories can inspire aftermarket customizers to elevate
the driving, visual and environmental appeal of the brand’s new
products.
Chevrolet’s SEMA exhibit will
introduce a new concept for a cohesive design approach to Chevy
accessories and the best of the aftermarket, with a trio of show
cars featuring the brand’s new family of small cars. The Z-Spec
Concept represents Chevrolet designers’ ideas for a potential
line of accessories, and will be showcased via concept versions
of the all-new 2011 Chevy Cruze compact, as well as the new Volt
extended-range electric vehicle and the future Chevy Spark
minicar.
Chevrolet will debut concepts that
extend the design and performance attributes of its performance
cars, with a series of Camaro and Corvette concepts, including
show cars emphasizing new expressions of each car’s track
capabilities. Chevrolet will announce two new special edition
models for Camaro that will be produced in 2011, the Camaro
Synergy Series 2011 and XM Accessories Appearance Package.
Two additional Camaro models will
debut as SEMA concepts, the Camaro Red Flash and the Camaro SSX
Track Car, each containing a blend of Chevrolet Accessories and
new concepts from Chevrolet designers. Two Corvette concepts,
the Z06X Track Car and Corvette Jake will debut, offering
different expressions of the car’s track accomplishments.
“SEMA 2010 provides an ideal
platform to Chevy to showcase new products like the all-new
Cruze compact and the revolutionary new Volt,” said Chris Perry,
vice president of Chevrolet marketing. “Car and truck
enthusiasts have a natural connection to Chevrolet, and we
intend to extend that with new design concepts and accessories
aiming to make our products even more inspiring to customizers.”
GM Performance Parts will use SEMA
as a platform to expand its series of E-ROD crate engines, the
only high-performance V-8 engines that are designed to meet new
emissions regulations being enacted in many states for vintage
and classic cars.
