Automotive Intelligence - the web for automotive professionals and car enthusiasts
May 13, 2009
This Week:
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"Expression of Joy" is the underlying theme of BMW's Z4 marketing campaign
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Ferrari contributes to rebuilding the Abruzzo region after the devastating earthquake
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From the museum to the road: BMW Classic at the 2009 Mille Miglia
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2009 Mercedes-Benz S-Class: Pacemaker in automotive development
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The magazine 4WheelFun crowns the G-Class as “2009 superstar”: Best in class: the G-Class
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Insight Becomes First Hybrid Vehicle to Rank as Best-Selling Vehicle in Japan
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Ludwig Willisch assumes responsibility for the BMW Group’s European sales region
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Volkswagen factory in Chattanooga foundation for future US strategy
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Lancia Delta 1.8 Di Turbo Jet 200 HP Lancia Delta reflects perfectly the concept of "Anticrisis Luxury" as it fulfils the current requirements of prestige and mobility thanks to the logic of downsizing - i.e. it ensures high quality and performance, reducing cost, size and fuel consumption. Thanks to these winning characteristics, in March this model became the leader of its car range in Italy and is fast growing at European level.
In order to improve these results, today Lancia launches a new engine and a new version together with a number of technological changes that make this car the reference product for this car range. The innovations of the 2009 range The main innovation is represented by the 200 HP 1.8 Di TurboJet engine, the most powerful one of its range. |
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It is an innovative petrol direct injection engine that confirms Lancia's preference for sports cars and, at the same time, its commitment to protect the environment by limiting emissions and fuel consumption. These qualities are achieved by enhancing its brilliance, flexibility and the pleasure of driving which have always made this model stand out. |
This engine is produced by FPT – Fiat Powertrain Technologies - and is provided with a modern 6 speed automatic transmission. It delivers a maximum power of 200 HP (147 kw) at 5,000 rpm and a maximum torque of 320 Nm (32.6 Kgm) at 1,400 rpm. With such equipment, Lancia Delta can reach a maximum speed of 230 km/h and goes from 0 to 100 km/h in only 7.4 seconds.
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At the same time, the car stands out for low fuel consumption (7.8 litres per 100 km), reduced CO2 emissions (185 g/km) and a Euro 5 homologation. The second innovation is the exclusive Executive version: a car addressed to clients who look for top luxury and comfort. The "top range" was designed to fulfil the requirements of business clients and members of the diplomatic and institutional worlds - as the attention invested in designing a comfortable passenger compartment shows. Seats are wrap around and comfortable as they are designed to business class standards. The back seats are comfortable for long trips with plenty of room for the legs. Therefore, Lancia Delta Executive offers a real, modern, in tune with the time alternative to bigger, heavier and more expensive cars. |
The fact this car was chosen to be the Official Car for the 9th World Summit of the Nobel Peace Prize held from 11th to 13th December 2008 in Paris - of which Lancia was the Main Sponsor - is not a coincidence. A Lancia Delta Executive fleet will also drive the international authorities to the G8 summit that will take place from the 8th to the 10th of July.
Lastly, the third innovation of the Lancia Delta 2009 range is represented by the marketing of some innovative devices aimed at making driving a comfortable and pleasant experience.
First of all, there are the electronic suspensions with a variable damping system (Reactive Suspension System), capable of reducing car vibrations and ensuring maximum levels of safety, comfort and driveability. Then there is the brand new Sportronic 6 gear automatic transmission with controls on the steering wheels (currently the device is provided with only a 200 HP 1.8 Di TurboJet engine).
The last technological innovation of the Lancia Delta is represented by the semi-automatic parking system called “Magic Parking”. All these technological innovations - together with the self-adaptive bi-xenon headlights (Adaptive Xenon Light) and the integrated satellite navigator (Instant Nav) – were made thanks to the cooperation between the Brand and Magneti Marelli.
We cannot forget that the cooperation between Fiat Group Automobiles, Magneti Marelli and Microsoft has given birth to Blue&Me™, a system complete with Telecom service functions - which Lancia Delta is the first one to offer - together with hands free, music player and navigation functions.
(May 2, 2009)
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