Ferrari California: Asian market debut at Shanghai International Motor Show

The Ferrari California was officially unveiled on the Asian market today at the Shanghai International Motor Show. The ceremony was attended by Ferrari CEO Amedeo Felisa, Ferrari Asia Pacific Region manager Marco Mattiacci, driver Kimi Räikkönen and several other members of the Scuderia Ferrari Marlboro.

Amedeo Felisa reminded those present of the importance to Ferrari of the APAC market which delivered record results in 2008 with over 1,000 cars sold. Ferrari is, in fact, market leader in its segment with a 46% market share.

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China, where Ferrari has been present since 2004 through its joint venture with China Poly Technology Co., is the Company’s second largest APAC market with 212 cars sold, double-figure annual growth and the 500-owner ceiling reached in 2008. The Chinese dealership network also spans 10 cities: Shanghai, Beijing, Guangzhou, Shenzhen, Dalian, Qingdao, Hangzhou, Chengdu, Chongqing and Nanjing. The Company has focused particular attention on customer care in China resulting in the founding of the first Ferrari China Owners’ Club, a meeting and exchange platform for Ferrari clients, and the introduction of Pilota, the first Ferrari driving course to be staged in the country.