Ford Aims to Expand Its Share of the Car Market Setting Aggressive Tone With 2010 Fusion, Hybrid

DEARBORN, Mich. - The new 2010 Ford Fusion and Fusion Hybrid launch this month with an aggressive, multi-faceted marketing campaign, making clear Ford's intention to expand its share of the mid-size sedan market, as well as setting an aggressive tone in communicating the brand's strengthening car portfolio.

The U.S. mid-size sedan market is one of the largest segments in the automotive industry, second only to the small cars. In 2008, industry-wide sales of mid-size cars totaled more than 2 million units.

According to Automotive Leasing Guide (ALG), the residual value of the Ford Fusion has improved dramatically - a total of six points - from introduction to the new 2010 model, a jump that Pipas says is significant.

In addition, the 2010 Fusion features bolder styling, smart technologies and the title of being America's most fuel-efficient mid-size sedan. The vehicle achieves 23 mpg city and 34 mpg highway, beating both the Toyota Camry and Honda Accord. The all-new Fusion Hybrid achieves a class-leading 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry Hybrid by 8 mpg in the city and 2 mpg on the highway.