October 21,
2008
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Taylor Named New Chief
Executive Officer of HUMMER

DETROIT – As part of the ongoing
business and strategic review of the HUMMER brand, General
Motors is revising its HUMMER leadership structure. Effective
immediately, James E. Taylor is appointed to the new position of
chief executive officer, HUMMER.
Taylor, 52, formerly Cadillac
general manager, is responsible for the future strategy and
current business of HUMMER worldwide. This move marks a
progression in the ongoing strategic review process and
establishes the lead management structure for HUMMER going
forward. Martin Walsh, currently general manager of HUMMER, will
team with Taylor on the transition and ongoing dealer relations,
and then will move to another assignment that will be announced
soon.
Taylor has been Cadillac general
manager since 2004, and even prior to that he was a key
architect in Cadillac’s design and technology resurgence.
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As the global Vehicle Line
Executive for Cadillac, Taylor led the development of a series
of new models – beginning with the Cadillac CTS -- that ushered
in a new and distinctive generation of dramatically designed,
high performing vehicles. Taylor joined GM in 1980 and since has
held a number of business and marketing leadership roles,
including those at Saturn, Adam Opel, Worldwide Purchasing and
GM Truck. |
Taylor reports to Mark C. McNabb,
North America vice president, Cadillac/Premium Channel. McNabb,
47, joined GM in 2008 to assume leadership of GM’s premium
brands, Cadillac, HUMMER and Saab USA.
“By creating a new and more comprehensive
leadership position for HUMMER with Jim Taylor as the top executive, we
are bolstering the strategic review process and the brand,” said Mark
LaNeve, GMNA vice president of Vehicle Sales, Service and Marketing. “At
the same time, we’re sharpening our focus on Cadillac as GM’s flagship
brand in the global luxury marketplace under Mark McNabb’s leadership.”
Photo: GM
(October 16, 2008)
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