All-New 2009 Nissan ZÒ Makes Its World Debut In EA’S Need For Speed Undercover

Get Behind the Wheel of the all-new 2009 Nissan 370Z Eight Weeks Before the Car Hits Dealerships

Redwood City, CA. – EA and Nissan shift into high-gear this holiday! The Need for Speed series continues the tradition of featuring the most desirable cars as Black Box, a studio of Electronic Arts Inc. and Nissan today revealed the highly-anticipated all-new 2009 Nissan 370Z. This marks the first time an auto manufacturer has partnered with a videogame company for the world premiere reveal of a car. The Nissan ZÒ will be available exclusively in this holiday’s hottest action driving title, Need for Speed™ Undercover, available in North America on November 18 and in Europe on November 21.

“For the past 15 years, Need for Speed has helped define contemporary automotive culture by bridging the gap between gamers and the world’s hottest cars. As such, we are very excited to partner with one of the automotive powerhouses today to exclusively reveal the all-new Nissan ZÒ,” said Keith Munro, vice president of Marketing at Electronic Arts.

 “Need for Speed is about style, fast-paced action and power; this is definitely a car made for Need for Speed fans. Come November, they’ll be able to test drive the all-new 370Z in the game before the car is released on the market.” “Our relationship with EA has been instrumental in bringing the Nissan brand to a passionate and unique audience,” says Christian Meunier, vice president, Nissan Marketing. “By launching the all-new 2009 Nissan ZÒ first through Need for Speed: Undercover, we also gain the spirit and energy that EA gamers experience so strongly. Together with EA, we have truly integrated the all-new 370Z in the overall game experience in a meaningful, multi-layered and profound way.”