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MINI COOPER S PLAYS FEATURE ROLE
IN ROBERT LUDLUM'S THE BOURNE CONSPIRACY VIDEO GAME
MINI USA and Vivendi Games
Collaboration Results in Iconic Car's Integration into the
Ultimate Spy Adventure
Woodcliff Lake, NJ - The search
for a fast and agile getaway car for the latest edition of
Robert Ludlum's The Bourne Conspiracy video game led to the MINI
Cooper S being featured in the game's adrenaline-pumping driving
sequences. Developed by High Moon Studios for Sierra
Entertainment, a global division of Vivendi Games, the highly
anticipated video game for Microsoft's Xbox(R) 360 and Sony
Playstation(R) 3 made its U.S. debut earlier this month and will
be distributed in Europe later this year.
Based on Ludlum's novels and the
trilogy of blockbuster films, The Bourne Conspiracy video game
allows players to take on the persona of superspy and trained
assassin Jason Bourne and engage in a variety of adventures in
espionage - from hand-to-hand combat, to dramatic evasions and
escapes, to high-speed pursuit in a Chili Red MINI Cooper S.
"The role of the MINI Cooper S in
The Bourne Conspiracy game is a great fit for the MINI brand. As
the featured vehicle and Bourne's getaway car, this integration
allows us to demonstrate the agility and performance that's
inherent in the full line of MINI vehicles," said Kate Alini,
MINI Marketing Communications Manager. "The association with The
Bourne Conspiracy game and the additional promotional
opportunities we've received will help us reach the male
demographic in a powerful, organic way."
The unique collaboration between
MINI USA and Vivendi Games resulted in a number of in-game
integration and promotional opportunities, including: MINI
Cooper S integration as the featured vehicle in the game's
driving sequence, in-game MINI billboards and MINI dealerships,
inclusion in the game trailer video, and integration into The
Bourne Conspiracy game point-of-sale, TV spots, and cinema
advertising. In addition, The Bourne Conspiracy game will be
promoted on MINIUSA.COM with video clips, character bios and
downloadable wallpaper images.
"We are ecstatic to work with MINI
as both an in-game and out-of-game partner for The Bourne
Conspiracy. The MINI played an integral part in the first movie
and we wanted to maintain that tradition and integrity as we
brought the Bourne brand to life in the video game," said Ami
Blaire, Vice President Integrated Marketing, Vivendi Games. "The
collaboration has been outstanding and we couldn't be happier.
In fact, several of their dealerships nationwide are handing out
demos of the Xbox® 360 version of the game and The Bourne
Conspiracy will be part of the MINI Takes the States tour, as
well as featured on their web site launching later this month."
Thousands of MINI enthusiasts attending
MINI Takes the States 2008 events in four cities this summer - Miami,
Boston, Chicago, and Los Angeles - will be among the first to experience
the action-packed game at the Vivendi-sponsored Robert Ludlum's The
Bourne Conspiracy Video Game / Game Crazy Gaming Experience. MINI Takes
the States 2008 celebrates the spirit of the MINI brand in the U.S., and
fosters a sense of community among a growing group of passionate owners
For a demo of The Bourne Conspiracy video
game, please visit MINIUSA.COM.
(June 24, 2008)